Barnes & Noble Expands Children’s E-Book Library With My Little Pony

[Press Release]

Barnes & Noble Announces Exclusive Collection of Hasbro’s MY LITTLE PONY eBooks on Expansive NOOK Kids™ Library

Hasbro’s Digital Publishing Debuts: 11 My Little Pony Enhanced Read To Me™ eBooks on Award-Winning NOOK Tablet™ and NOOK Color™

New York, New York – August 28, 2012 – Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced the availability of exclusive editions of popular MY LITTLE PONY picture eBooks on NOOK Kids in conjunction with branded play company, Hasbro, Inc.(NASDAQ: HAS). Starting today, for the first time ever, children can enjoy a collection of 11 fun, engaging MY LITTLE PONY picture eBooks featuring Barnes & Noble’s breakthrough Read to Me technology on the award-winning NOOK Tablet and NOOK Color. MY LITTLE PONY picture eBooks can be instantly downloaded to a NOOK or purchased online at www.nook.com/mylittlepony.

Margie Chan-Yip, Vice President of Global Publishing with Hasbro said: “We are thrilled to bring the fun adventures of MY LITTLE PONY to NOOK. The globally popular brand has experienced tremendous growth and the excitement has consumers seeking new, meaningful ways to engage with their favorite pony characters. The exclusive MY LITTLE PONY eBook collection will certainly delight imaginations with each download.”

Priced at $3.99 and $4.99, the following MY LITTLE PONY eBooks for NOOK are available now:

•         My Little Pony: The Cutie Mark Crusaders
•         My Little Pony: The Magic of Friendship
•         My Little Pony: Applebuck Season
•         My Little Pony: Pinkie Pie’s Parties
•         My Little Pony: Adventures in Canterlot
•         My Little Pony: The Grand Galloping Gala
•         My Little Pony: Cutie Mark Quest
•         My Little Pony: A Wedding in Canterlot
•         My Little Pony: Rarity Loves Fashion
•         My Little Pony: Things That Go Bump in the Night
•         My Little Pony: Twilight Sparkle’s Special Lesson

“We’re very excited to offer the exclusive MY LITTLE PONY picture eBooks for the first time on NOOK, which offers the most imaginative and enjoyable digital reading experience for kids,” said Jim Hilt, Vice President of eBooks at Barnes & Noble. “These exciting Read To Me titles, bursting with color and engaging storylines, are wonderful additions to our ever-growing NOOK Kids platform and we’re confident they’ll be a surefire hit with children of all ages.”

Customers seeking a fast, lightweight tablet with an incredible 7-inch VividView™ display and long-lasting battery life will love the popular NOOK Tablet, now starting at the incredibly low price of $179. NOOK Tablet offers access to the world’s largest digital library of more than 2.5 million titles, popular movies, TV shows, music and more, plus thousands of high-quality NOOK Apps™, fast Web browsing, e-mail and expandable memory. NOOK Color provides tablet essentials at a great value for only $149. The 7-inch device is ideal for reading and exploring a variety of great content including books, magazines, interactive children’s books, apps, access to top video and music services, e-mail and Web browsing. With all NOOK products, customers can shop Barnes & Noble’s expansive NOOK Store™ of more than 2.5 million digital titles. In addition, Barnes & Noble offers always free in-store NOOK support for customers to set up and learn how to use their new device face-to-face with friendly neighborhood NOOKsellers™.

About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE:BKS), the leading retailer of content, digital media and educational products, operates 689 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 667 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States.  Barnes & Noble conducts its online business through BN.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features more than 2.5 million titles in its NOOK Bookstore™ (www.bn.com/ebooks). Through Barnes & Noble’s NOOK® eReading product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices, partner company products, and the most popular mobile and computing devices using free NOOK software. Barnes & Noble is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named.  Barnes & Noble.com is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming, publishing and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.”Learn more at www.hasbro.com.

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