Barnes & Noble Ad Campaign: Kindle ‘Not That Good in Bed’

In a national advertising campaign for its new Nook Glowlight, which has built-in reading light, Barnes & Noble playfully suggests that its new device is better “in bed” than the competition (Barnes & Noble Says Kindle’s ‘Not That Good in Bed’):

Although mentioning your competitors’ products is a no-no in most advertising campaigns, the latest print ad for Barnes & Nobles’s “GlowLight” ereader may be an exception. The ad cheekily tells Amazon’s Kindle device that it’s “not that good in bed.”

Here’s more of the campaign:



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