As retailers have gained control over pricing for ebooks from major publishers, they’ve wasted no time in discounting those titles. That discounting, combined with the success of lower-priced ebooks has pushed the average price of an ebook best-seller down to its lowest point since we started measuring it.
It’s the second week in a row the list hit a low. The average price of a best-selling ebook for the week ending on Saturday, Dec. 15 was $8.84, down from $9.06 the week prior.
The drop is attributable mostly to one ebook, To Have and to Kill: A Wedding Cake Mystery by Mary Jane Clark (HarperCollins).
The book came out in Dec. 2010. Until Oct. 2011, it was priced at $11.99. As the book ceased to be a front-list seller, HarperCollins lowered the price to $9.99. The publisher lowered the price again to $7.99 in April 2012. Retailers gained control of HarperCollins pricing in Sept. 2012 but didn’t lower its price until Nov. On Nov. 29, the price of the book was lowered to $0.99 and it immediately shot up best-seller lists.
Meanwhile, Stephanie Bond’s self-published hit Stop the Wedding! held strong at No. 2, a repeat of its rank last week.
See the rest of the the best-seller lists for the week ending Dec. 15:
– Digital Book World Best-Selling Ebooks Priced $10.00 and Above
– Digital Book World Best-Selling Ebooks Priced $8.00 – $9.99
– Digital Book World Best-Selling Ebooks Priced $3.00 – $7.99
– Digital Book World Best-Selling Ebooks Priced $0.00 – $2.99
Read and comment on our methodology.
|1 (3)||The Forgotten||David Baldacci||Hachette||$ 11.04||+2|
|2 (2)||Stop the Wedding! (a romantic comedy)||Stephanie Bond||NeedtoRead||$ 0.99||—|
|3 (6)||Gone Girl: A Novel||Gillian Flynn||Random House||$ 12.99||+3|
|4 (1)||The Black Box (A Harry Bosch Novel)||Michael Connelly||Hachette||$ 12.74||-3|
|5 (7)||Merry Christmas, Alex Cross||James Patterson||Hachette||$ 11.04||+2|
|6 (5)||The Racketeer||John Grisham||Random House||$ 12.99||-1|
|7 (4)||Notorious Nineteen: A Stephanie Plum Novel||Janet Evanovich||Random House||$ 12.99||-3|
|8 (15)||The Hobbit||J.R.R. Tolkien||Houghton Mifflin Harcourt||$ 6.40||+7|
|9 (n/a)||Private London||James Patterson; Mark Pearson||Hachette||$ 8.89||New|
|10 (10)||Threat Vector||Tom Clancy; Mark Greaney||Penguin||$ 14.99||—|
|11 (8)||The Last Man: A Novel||Vince Flynn||Simon & Schuster||$ 11.99||-3|
|12 (13)||Fifty Shades of Grey: Book One of the Fifty Shades Trilogy||E. L. James||Random House||$ 9.99||+1|
|13 (12)||Fifty Shades Freed: Book Three of the Fifty Shades Trilogy||E. L. James||Random House||$ 9.99||-1|
|14 (9)||Proof of Heaven: A Neurosurgeon’s Journey into the Afterlife||Eben Alexander III M.D.||Simon & Schuster||$ 7.99||-5|
|15 (11)||Life of Pi||Yann Martel||Houghton Mifflin Harcourt||$ 4.99||-4|
|16 (14)||Fifty Shades Darker: Book Two of the Fifty Shades Trilogy||E. L. James||Random House||$ 9.99||-2|
|17 (16)||A Leaf on the Wind of All Hallows: An Outlander Novella||Diana Gabaldon||Random House||$ 1.99||-1|
|18 (19)||Mockingjay (The Final Book of The Hunger Games)||Suzanne Collins||Scholastic||$ 5.99||+1|
|19 (23)||The Pact||Jodi Picoult||HarperCollins||$ 2.99||+4|
|20 (20)||Reflected in You: A Crossfire Novel||Sylvia Day||Penguin||$ 9.99||—|
|21 (n/a)||The Twelve Tribes of Hattie||Ayana Mathis||Random House||$ 12.99||New|
|22 (17)||The Perfect Hope: Book Three of the Inn BoonsBoro Trilogy (The Inn Trilogy)||Nora Roberts||Penguin||$ 9.99||-5|
|23 (n/a)||Safe Haven||Nicholas Sparks||Hachette||$ 5.99||New|
|24 (n/a)||To Have and to Kill: A Wedding Cake Mystery||Mary Jane Clark||HarperCollins||$ 0.99||New|
|25 (24)||Bared to You: A Crossfire Novel||Sylvia Day||Penguin||$ 9.99||-1|
* Previous week’s list rank in parentheses.
** Price reflects minimum price across all retailers throughout the week. Price may vary between retailers and may change throughout the week. Contact Iobyte Solutions for more information on e-book pricing.
Methodology available here.