Average Price of Ebook Best-Seller Slides Below $9.00 to Lowest Point Yet

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As retailers have gained control over pricing for ebooks from major publishers, they’ve wasted no time in discounting those titles. That discounting, combined with the success of lower-priced ebooks has pushed the average price of an ebook best-seller down to its lowest point since we started measuring it.

It’s the second week in a row the list hit a low. The average price of a best-selling ebook for the week ending on Saturday, Dec. 15 was $8.84, down from $9.06 the week prior.

The drop is attributable mostly to one ebook, To Have and to Kill: A Wedding Cake Mystery by Mary Jane Clark (HarperCollins).

The book came out in Dec. 2010. Until Oct. 2011, it was priced at $11.99. As the book ceased to be a front-list seller, HarperCollins lowered the price to $9.99. The publisher lowered the price again to $7.99 in April 2012. Retailers gained control of HarperCollins pricing in Sept. 2012 but didn’t lower its price until Nov. On Nov. 29, the price of the book was lowered to $0.99 and it immediately shot up best-seller lists.

Meanwhile, Stephanie Bond’s self-published hit Stop the Wedding! held strong at No. 2, a repeat of its rank last week.

See the rest of the the best-seller lists for the week ending Dec. 15:

Digital Book World Best-Selling Ebooks Priced $10.00 and Above
Digital Book World Best-Selling Ebooks Priced $8.00 – $9.99
Digital Book World Best-Selling Ebooks Priced $3.00 – $7.99
Digital Book World Best-Selling Ebooks Priced $0.00 – $2.99

Read and comment on our methodology.

Top 25 E-Book Best-Sellers
Week Ending 12/15/12
Rank* Title Author Publisher  Price**
Change
1 (3) The Forgotten David Baldacci Hachette  $   11.04 +2
2 (2) Stop the Wedding! (a romantic comedy) Stephanie Bond NeedtoRead  $    0.99
3 (6) Gone Girl: A Novel Gillian Flynn Random House  $   12.99 +3
4 (1) The Black Box (A Harry Bosch Novel) Michael Connelly Hachette  $   12.74 -3
5 (7) Merry Christmas, Alex Cross James Patterson Hachette  $   11.04 +2
6 (5) The Racketeer John Grisham Random House  $   12.99 -1
7 (4) Notorious Nineteen: A Stephanie Plum Novel Janet Evanovich Random House  $   12.99 -3
8 (15) The Hobbit J.R.R. Tolkien Houghton Mifflin Harcourt  $    6.40 +7
9 (n/a) Private London James Patterson; Mark Pearson Hachette  $    8.89 New
10 (10) Threat Vector Tom Clancy; Mark Greaney Penguin  $   14.99
11 (8) The Last Man: A Novel Vince Flynn Simon & Schuster  $   11.99 -3
12 (13) Fifty Shades of Grey: Book One of the Fifty Shades Trilogy E. L. James Random House  $    9.99 +1
13 (12) Fifty Shades Freed: Book Three of the Fifty Shades Trilogy E. L. James Random House  $    9.99 -1
14 (9) Proof of Heaven: A Neurosurgeon’s Journey into the Afterlife Eben Alexander III M.D. Simon & Schuster  $    7.99 -5
15 (11) Life of Pi Yann Martel Houghton Mifflin Harcourt  $    4.99 -4
16 (14) Fifty Shades Darker: Book Two of the Fifty Shades Trilogy E. L. James Random House  $    9.99 -2
17 (16) A Leaf on the Wind of All Hallows: An Outlander Novella Diana Gabaldon Random House  $    1.99 -1
18 (19) Mockingjay (The Final Book of The Hunger Games) Suzanne Collins Scholastic  $    5.99 +1
19 (23) The Pact Jodi Picoult HarperCollins  $    2.99 +4
20 (20) Reflected in You: A Crossfire Novel Sylvia Day Penguin  $    9.99
21 (n/a) The Twelve Tribes of Hattie Ayana Mathis Random House  $   12.99 New
22 (17) The Perfect Hope: Book Three of the Inn BoonsBoro Trilogy (The Inn Trilogy) Nora Roberts Penguin  $    9.99 -5
23 (n/a) Safe Haven Nicholas Sparks Hachette  $    5.99 New
24 (n/a) To Have and to Kill: A Wedding Cake Mystery Mary Jane Clark HarperCollins  $    0.99 New
25 (24) Bared to You: A Crossfire Novel Sylvia Day Penguin  $    9.99 -1

* Previous week’s list rank in parentheses.
** Price reflects minimum price across all retailers throughout the week. Price may vary between retailers and may change throughout the week. Contact Iobyte Solutions for more information on e-book pricing.
Methodology available here.

 

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