As E-Book Market Heats up, Another Non-Book Publisher Makes Mark

As e-books become bigger business, companies that aren’t traditionally book publishers are getting into it.

The latest company to dive into the e-book business is Weber, the Palatine, Ill.-based manufacturer of grills and grilling products. The company is releasing its popular Time to Grill™: Get In. Get Out. Get Grilling by Jamie Purviance as an e-book. In print, it’s sold about 260,000 copies to date, the company said in a statement.

While available at Amazon, Apple and Barnes & Noble, only the iBookstore version has additional features, like tips that accompany each recipe and instructional videos.

Weber is publishing the book in partnership with Oxmoor House, an imprint of Time Home Entertainment Inc. that publishes books and special edition magazines for Time Inc. brands as well as other publishing partners, including Weight-Watchers and Weber.

This move by Weber is part of a larger trend of companies that aren’t traditionally book publishers capitalizing on the growth of the e-book business. Many companies are publishing marketing materials disguised as thought leadership as e-books. Newspaper and magazine companies are also publishing e-books, repurposing other content they already own. Even the TED Conferences business has launched its own e-book program.

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