App Maker iStoryTime Hires Ex-Apple Designer as Creative Director

PRESS RELEASE:

Paul Mueller-Bruehl Joins zuuka as Creative Director

Santa Barbara, Calif. – April 2012 – zuuka, publishers of the iTalk and iStoryTime interactive storytelling and educational apps, today announced that Paul Mueller-Bruehl will join the company as Creative Director. Paul comes to zuuka from Apple Inc., where he was Design Lead, Mobile Commerce since 2010. Beginning in early-April, he will be responsible for leading zuuka’s design department in its continued quest to reinvent the art of storytelling and expand its library.

“Our interactive storytelling and educational apps are about offering parents and their children a unique experience that captivates their imagination and Paul shares that same vision,” said Graharm Farrar, founder of zuuka. “We are excited to have him join our growing team and bring his amazing mobile experience to zuuka.”

Prior to joining Apple Inc., Paul was responsible for all elements of Sapient’s world-class global client brand experiences including user research, interaction and visual design as well as information architecture. He was also charged with creative direction of RFP’s, marketing and advertising plans.

In addition, he managed the team efforts of internal and freelance designers, copywriters, developers from the US and abroad to deliver creative for global and national clients, including Disney, Public Storage, Logitech, Virgin Charter, Intuit, TV Guide, Escada, Kraft Foods, Fandango, Safeco, Quicken, Western Union Bank, Sony, T-Mobile, T-Online, Vodafone and Harrah’s.

About zuuka
zuuka publishes iTalk and iStoryTime – an interactive storytelling experience delivered to the convenience of your mobile device – which features a series of illustrated and narrated books created by parents for kids. iStoryTime books have been highlighted in the New York Times, LA Times, CBS Early Show, theiPhoneMom.com, CNET and is decorated with Publisher’s Innovation Award, PTPA Media’s Parent Tested Parent Approved Seal of Approval, the Children’s Technology Review’s Editor’s Choice Award and Reader’s Choice for Best Apps for Kids. With over 100 titles to choose from including favorites such as Kung Fu Panda, Shrek, How to Train Your Dragon, Peter Pan and Binky the Pink Elephant, iStoryTime books are excellent tools for both educating and entertaining children ages two years and up. These storybooks can be enjoyed in several different modes ranging from automatic to manual, depending upon the development and preferences of the user. For additional information, visit www.iStoryTime.com.

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