An Advocate for Author Boot Camp, Warrior Authors (Video)

When the cost of e-book conversion and distribution goes down, the prospect of making profit from a back-list of books goes up.

But how do publishing companies, already taxed with promoting the front-list books that they are depending on to drive revenues for the year, advantageously allocate resources to promoting such books?

One answer might be book authors who haven’t given up on the commercial viability of their works even if their publishers have.

“No one cares more about the book than the author,” said Bob Mayer, self-published author and founder of Who Dares Wins Publishing, a digital publishing start-up.

At Who Dares Wins, Mayer puts authors through “author boot camp” called Warrior Writer, a training program designed to help writers market their books. Half of an authors job, Mayer argues, is promoting their work, but many don’t know how to do it.

(Disclosure: Bob Mayer is also a blogger for Digital Book World’s Expert Publishing Blog.)

A joint production of Digital Book World and Astral Road Media: Founded by Rich Fahle, Astral Road Media is a full-service digital media agency, providing content strategy, design, video production, and other creative forms of social outreach for authors and content creators of all types.

Drill sergeant illustration via Shutterstock

DBW Insights
Rich Fahle

About Rich Fahle

Rich Fahle is Founder & CEO of Astral Road Media, an innovative marketing services agency for authors, artists, and other content creators. He is also the founder of Bibliostar.TV, a new video portal for authors and books. At Astral Road, he oversees the implementation of author marketing strategies that fully capitalize on the emerging digital marketplace, including platform and content strategy development, streaming video and audio production, website development, and digital publishing guidance. Prior to Astral Road, Fahle was Vice President, Digital Content, E-Commerce and Entertainment for Borders, Chief Spokesman and Media Relations Manager for the cable TV network, C-SPAN and a manager at Kramerbooks, in Washington, DC.


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