American Express Publishing, parent to such magazines as Food & Wine and Travel + Leisure, has published seven ebooks with the help of Vook.
All of the titles are content from Food & Wine and are on sale in the iTunes store for $0.99. Each is a compilation of 20 “best” recipes, like Food & Wine: 20 Best Breakfast & Brunch Recipes and Food & Wine: 20 Best Vegetarian Recipes.
“The books are very beautiful,” said Matt Cavnar, head of business development for Vook. “AmEx spent a great deal of time getting these exactly right and well designed,” adding that the company wanted to make sure they were available for sale before the holidays.
AmEx has not yet responded to request for comment.
More non-book-publishing companies are entering the ebook business. Most recently, The Atlantic began to publish its own ebooks. USA Today published USA Tomorrow, a collection of expert predictions about the future of America. Harlequin and Cosmopolitan magazine inked a deal to publish several ebooks a month together. Newsweek/Daily Beast entered into a partnership with Vook to publish ebooks. Playboy launched a series of shorts for the Kindle, the Washington Post announced an e-book program, and the Chronicle of Higher Education, a trade publication focused on the higher education field, launched an e-book business. Other notable companies to jump into the space are magazine publishers Conde Nast and Hearst and NBC News, a division of NBC Universal. And the Wall Street Journal has recently rejuvenated its e-book program.