Amazon Uses Prime Homepage Real Estate to Make Announcement to Customers

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Amazon.com used a prime swath of Web real estate on its homepage to make the following announcement to consumers about its deal with Discovery for video content and its Amazon Prime offering:

Dear Customers,

Today we’re announcing our biggest addition yet, bringing nearly 3,000 more titles to Prime Instant Video. We’ve struck a deal with Discovery Networks to bring some of the highest quality, non-fiction, informative and entertaining content about the world to our Amazon Prime customers. Rolling out over the next few weeks are TV shows from Discovery, TLC, Animal Planet, and Science. Prime members, at no additional cost, can now stream more than 17,000 titles.

The new titles include hits such as Deadliest Catch, Mythbusters, Man vs. Wild, Dirty Jobs, Gold Rush: Alaska, and Shark Week, TLC series like Say Yes to the Dress and Cake Boss, as well as content like How It’s Made from Science, and The Jeff Corwin Experience from Animal Planet.

Millions have already joined Amazon Prime…
Amazon Prime

›Learn more about Amazon Prime

With free two-day shipping on millions of items, access to thousands of Kindle books from the Kindle Owners’ Lending Library, and instant streaming of thousands of Prime Instant Videos, Prime is an outstanding value and remains only $79 a year.

Watch Prime Instant Videos on your Kindle Fire, Mac, PC, or Roku and select TVs, set-top boxes, and blu-ray players.

If you’re already a Prime member, start watching now. If not, start your one-month free trial today.

Thank you for being a customer.

Jeff Bezos
Founder & CEO

P.S. You can also rent or buy these Discovery titles, plus more than 120,000 new release movies and day-after-broadcast TV shows instantly at our Amazon Instant Video Store, no Prime membership required.

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