Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW.
Today (Monday), Amazon featured, front and center, their latest salvo regarding the benefits of KDP.
While it isn’t a surprise for Amazon to aggressively promote the benefits of KDP (after all, they’ve been doing so for quite some time), today’s reference to Jessica Park and her piece titled, “How Amazon Saved My Life” is on a different level altogether.
You simply don’t see authors raving about traditional publishers like this.
Now, it would be silly (and myopic) to suggest there aren’t instances of authors loving their (traditional) publishers. However:
– The number of authors publicly RAVING about their publishers simply isn’t anything close to what the market is seeing regarding Amazon KDP.
– None of this love being shown for traditional publishers has been anywhere near as emotional or as effective as the Jessica Park piece (which, again, breaks new ground for Amazon)
What’s happening here is quite interesting. Amazon is simply doing what it does best – marketing content – and putting what it believes to be its best feet forward.
There is a swift and aggressive response needed from the traditional publishing sector to re-establish the emotion of publishing with their target audience.
The biggest question is, will we see it?