Amazon, Barnes & Noble, HarperCollins and More Speaking at DBW Discoverability and Marketing Conference
Digital Book World: Discoverability + Marketing Conference
The conference for book marketers. Presented by the best marketers.
New York, NY – September 12, 2012 – F+W Media, Inc. – The inaugural Digital Book World: Discoverability + Marketing Conference, taking place at Metropolitan Pavilion, New York, NY September 24-25, 2012, will mark the first-ever global meet-up focused entirely on increasing the discoverability and marketing of books. Keeping to the core philosophy of Digital Book World, considered the world’s premier digital educational event and conference for trade publishing professionals, attendees will gain practical insights, innovative strategies, and real-world examples to put into practice immediately, to increase books sales. Single and two-day registrations for the September event are still available. http://marketing.digitalbookworld.com
“The program for the Conference is unlike any other event for book publishers. The mix of speakers from the digital marketing industry, to retailers such as Amazon and Barnes & Noble, to authors who have had success using online platforms to increase the discoverability of their books, all will come together to create a dynamic, unique learning experience. If you are directly or indirectly responsible for book marketing and sales this is where you need to be,” said Gary Lynch, Group Publisher and Digital Book World Community Leader. Confirmed speakers include Jon Fine, Amazon, Author Charles Duhigg, Angela Tribelli, HarperCollins, Marshall Simmonds, Define Media Group and Sasha Norkin, Barnes & Noble, and more.
Conference attendees will learn how to improve the discoverability of books through established digital marketing practices, including SEO, Google, Social Media, Email marketing, and hear from market leaders such as Amazon and Barnes & Noble how to more effectively to increase sales of their books. This conference boasts an extensive panel of authors who will discuss what they are doing to build their online brand and increase sales of their books. Day two of the conference will shine a spotlight on building an online community of “fans” through content marketing, email marketing and social media and finally how to use social media to build, engage and retain a customer base and create brand loyalty.
“I’m particularly excited about this one-of-a-kind conference, in that the program includes top experts from outside of publishing, as well as key marketing insiders from within the industry. While it’s helpful for a conference to share best practices and provide networking opportunities, I believe it’s better to focus the lens outside the industry, to learn new and instantly applicable strategies in the marketing of content,” said Kate Rados, Group Digital Marketing Director, F+W Media, Inc.
Digital Book World: Discoverability + Marketing Conference is the preeminent conference on book marketing and marketing strategies. It brings together publishing and marketing professionals and industry leaders focused on developing, building and transforming their organizations to compete in the new digital publishing and marketing environment. Owned and operated by F+W Media, Inc. the Digital Book World Conference + Expo is considered the world’s premier digital educational event and conference for trade publishing professionals. http://marketing.digitalbookworld.com