Amazon Acts Fast to Start E-Book Discount Engine

Amazon didn’t waste any time once it had the power to discount e-books. Yesterday, HarperCollins e-books started showing up on the site with discounted prices and without the now-infamous tag “this price was set by the publisher.”

Other retailers have started discounting HarperCollins books, too, according to PaidContent, which initially broke the story. BooksonBoard is reportedly having a 24% off sale all HarperCollins books in its store this week only.

Publishers Lunch is reporting that in the Kobo and Barnes & Noble stores, at least at this early stage of the game, e-book prices are higher for some titles than they were under the old contracts, in which publishers set the prices for e-books.

Let the e-book price wars begin.


Amazon and HarperCollins: What It Means (Forbes)
For readers, it’s a couple bucks off their next HarperCollins e-book, but for the publishers and retailers, it’s a multi-million dollar turn of events.

How Publishing With Amazon Is Like Online Dating (DBW)
Create your “profile,” make it look good with the right content and assets (read: metadata) and wait for Amazon to ask you out on a date.

Hats Off to Amazon (The Shatzkin Files)
Sept. 6, 2012 was a big day for the Seattle-based e-tailer. There’s a lot to digest but one of the biggest takeaways: “this should mean another surge of growth in the e-book market.”

Digital Publishing Demands Direct-to-Reader Marketing (DBW)
The rise of digital publishing and the decline of bricks-and-mortar bookstores requires that publishers think differently about their marketing efforts.

Taking Matters Into Your Own Hands (Pub Perspectives)
While Australians wait to feel the full force of the e-book revolution, Australian publishers aren’t wasting any time trying to effect a revolution all their own.

New CEO at Hachette (DBW)
Little, Brown publisher Michael Pietsch will take over for David Young in the spring of 2013. Chief operating officer Ken Michaels was also promoted, adding the title of “president” to his nameplate. More on Pietsch.

Storia’s Sale (DBW)
Storia, Scholastic’s e-book selling and e-reading platform, is trying to make a big splash in the first back-to-school season of its existence. It will give away five e-books to anyone who downloads the app and 25 iPads in a Facebook sweepstakes.

Digital Drives Growth at Wiley (DBW)
Digital was up 43% at John Wiley’s trade publishing division and accounted for 21% of overall publishing revenue. Also, the terms of the Google-Frommer’s deal came to light. The search giant paid $22 million in cash for the travel publishing assets in a deal announced in early August.

New Short-Form E-Book Start-up, Slimbooks (DBW)
Just like Atavist and Byliner, right? Wrong. Slimbooks wants to build a publisher brand you know you can trust for books that are just the right length.

The Pleasure of Offline Discovery (Ad Age)
Have you sat down with a hot mug of cocoa and a broadsheet lately? It’s quite satisfying. If your content world is all Googles, Twitters and Facebooks, you might want to try print again some time. It’s kinda nice.

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