Agency Model an Advantage for Smaller Publishers? (Video)

The so-called agency model where publishers set the prices on e-books sold through online retailers — often higher than the $9.99 that has quickly become an expected price for e-books — may offer an advantage to those publishers who do not price their books higher than $9.99.

Bob Mayer, best-selling author and CEO of Who Dares Wins Publishing, an e-publishing start-up, believes that readers will choose cheaper, given the choice between one of his books, priced no higher than $4.99 and sometimes as low as $0.99 or free, and a book from a big-six publisher priced at $9.99 or above. (Disclosure: Mayer is also a DBW Expert Blogger.)

Mayer believes that its his company’s lack of significant overhead — back-office operations, publicity department and several other accoutrements of large publishing houses — that allows for the low pricing.

From an interview at Digital Book World:

Rich Fahle: What do you see the effect of the low-cost e-books having on just general trade fiction and non-fiction books that are out there from the larger publishers at $9.99 or $14.99?


Bob Mayer: That’s my big advantage over traditional publishers and I hope they don’t catch on…I understand why they have to do it [the agency model], I don’t have the overhead.

Watch the interview below:

A joint production of Digital Book World and Astral Road Media: Founded by Rich Fahle, Astral Road Media is a full-service digital media agency, providing content strategy, design, video production, and other creative forms of social outreach for authors and content creators of all types.

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Rich Fahle

About Rich Fahle

Rich Fahle is Founder & CEO of Astral Road Media, an innovative marketing services agency for authors, artists, and other content creators. He is also the founder of Bibliostar.TV, a new video portal for authors and books. At Astral Road, he oversees the implementation of author marketing strategies that fully capitalize on the emerging digital marketplace, including platform and content strategy development, streaming video and audio production, website development, and digital publishing guidance. Prior to Astral Road, Fahle was Vice President, Digital Content, E-Commerce and Entertainment for Borders, Chief Spokesman and Media Relations Manager for the cable TV network, C-SPAN and a manager at Kramerbooks, in Washington, DC.


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