Having stepped back from his role of chief creative officer at Callaway Digital Arts, the children’s app company he founded and still majority owns, Nicholas Callaway has wasted no time announcing his new app venture.
Callaway launched Happy today, a New York-based lifestyle app company. The company’s first app is called Martha Stewart Craft Studio and was created in partnership with Martha Stewart Living Omnimedia. Users can make and share cards and other two-dimensional visual crafts with the app.
Callaway Digital Arts first teamed up with Martha Stewart in late 2010 to create the Martha Stewart Makes Cookies app. The company produced several more apps with the Martha Stewart brand, including a smoothie-focused app and a cocktails-focused app. In early June of this year, Callaway Digital Arts closed its New York office to focus its efforts in San Francisco and on children’s book apps, like those it produces with Sesame Street.
The new company, Happy, has taken over the lifestyle business, headlined by the partnership with Martha Stewart, and some of the Callaway employees. Eight of the 10 employees at Happy are from the Callaway New York office — out of some 30 that were there before the closing, Callaway told Digital Book World this week at an event launching the new company. (A couple out of the 30 relocated to San Francisco to remain with Callaway.)
Happy is a privately funded company owned by the founders, Callaway, who is also CEO, and Ellen Johnston, who is the creative director and was formerly an art director at Callaway Digital Arts.