Advertiser-Supported E-Books

Would you rather get e-books for free but have to look at ads between chapters, or would you rather pay for e-books that are ad-free?

If you answered “free,” you’re like nearly half of Americans, according to a survey that came out yesterday. (The survey itself was conducted by a start-up, eBookPlus, that hopes to pioneer in-book advertising and the methodology was quite opaque, so make of it what you will. Still, it’s an interesting issue to ponder.)

In our own unscientific survey on Twitter, many found the idea of ads in books quite abhorrent, while others liked the free price point.

Meanwhile, about one in seven said they’d prefer to pirate the book with the remainder (about 35%) saying they’d prefer to pay some price: from $0.99 to $19.90.

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The rest of the day’s top news:

Kindle Breaks Even (BBC)
Jeff Bezos admitted what the publishing industry has suspected for some time: Amazon breaks even on sales of Kindle devices.

Pearl Inside Oyster? (DBW)
Reasons why Oyster, the new start-up people are calling the Spotify for e-books, may fail – and strategies that might just help it succeed. Related: Spotify for E-books Gets $3 Million in Funding.

Blurb’s Two-Pronged Strategy to Make Illustrated E-Books Huge (DBW)
Earlier in the week Blurb announced an expansion into enhanced e-book production tools. The story goes much deeper than that with the six-year-old company aiming to help both authors and publishers succeed in the illustrated e-book space.

Despite Lag, Europe Gaining Ground on E-Books (
At the Frankfurt bookfair, there was much excitement about e-books. Despite lagging behind the U.S., Europe is poised to catch up.

Different World, Different Rules (PaidContent)
In the U.S., the e-book market is maturing and as fast-paced as change has been, there are some trends emerging. In other countries, it’s a completely different story when it comes to everything from digital reading to devices to e-book pricing.

Digital Lessons (Pub Perspectives)
What lessons have publishers learned from the digital book revolution? In short: The industry needs to adapt faster. Plug: Probably a good reason to attend DBW 2013 in January.

HarperCollins Launches New Worldwide Technology Systems (DBW)
The large trade publisher is streamlining technology operations in an attempt to increase efficiency and better harness data.

New Open Access Platform From the CCC (DBS)
The Copyright Clearance Center has launched a new open access platform for academic journals.

Chicago Tribune to Publish Seven E-Books a Month (DBW)
The Chicago Tribune has an ambitious e-book program in partnership with Agate Publishing. Related: WSJ’s Rejuvenated E-Book Business.

Digital Marketing and Website Agency Publishes Kids E-Book (DBW)
In another instance of a non-book-publishing company getting into the e-book game, digital agency Fuel has published an interactive children’s e-book. Fuel isn’t the first agency to enter the space.

From App to Book (DBW)
Wait a second…they’ve got it backwards. You’re supposed to make apps out of books – not the other way around, right?


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