According to Hollywood trade rag Variety, studios are jockeying for the movie rights to the runaway erotic romance success 50 Shades of Grey. Sony reportedly is at the high end of the bidding at $5 million (Ebook ‘Grey’ poised for mega sale):
The bids are in for pic rights to “Fifty Shades of Grey,” the erotic ebook sensation lusted after by nearly every big player in Hollywood. Though no winner had emerged as of Sunday evening, a “Da Vinci Code”-sized deal is said to be imminent.
Read more at Variety.com.