A free WEBcast in support of StoryWorld Conference + Expo.
They might be called cross-platform stories, transmedia projects, branded entertainment, or even alternate reality games, but, whatever you call them, at the heart of these new forms of entertainment is engagement across platforms. It’s hard to believe that the earliest “extended” experiences are now at least a decade old, and it can be difficult getting a handle on the full scope of what’s already come in the world of transmedia storytelling.
For this special StoryWorld WEBCast Michael Andersen, owner and senior editor at the Alternate Reality Gaming Network (ARGNet), will lead attendees through a tour of what’s possible with alternate reality games, cross-platform strategies, and transmedia storytelling. Michael’s goal is to introduce audiences to takeaways and tactics from transmedia storytelling projects, providing an in-depth analysis of a few key projects in addition to a broad overview of what specific industries have done to leverage existing networks and IPs, extend into new markets, and create meaningful connections with fans.
Join us on July 27th at 1 PM ET / 10 AM PT for this free WEBCast on What’s Possible with Transmedia: Case Studies in Successful Projects.
Some of the projects Michael will discuss include:
- Maester’s Path: A five-part multisensory experience designed to reassure fans of George R.R. Martin’s “Song of Ice and Fire” series that HBO respected the series’ rich universe.
- Chain Factor: An alternate reality game integrated organically within the plot of the CBS television series Numb3rs that leveraged the network’s distribution networks to spread an addictive puzzle game that outlasted the program itself.
- Portal2: This viral phenomenon from the game developers at Valve revamped the original game’s ending to generate anticipation for its sequel through a cross-promotional bid that drove sales for independent games on the Steam network
Registration for this event is past due. If you are a member or for more information on how to become a member, you can find the recording in our webcast archives.
WHO SHOULD ATTEND
This special Roundtable episode will appeal to anyone interested in learning what is possible with transmedia storytelling, along with a lessons learned from projects that have come before. This will not be a technical how-to WEBcast, but rather a survey of strategic considerations that support the creative choices that enhance reader/player/user engagement.
ABOUT MICHAEL ANDERSEN
Michael Andersen is owner and senior editor of ARGNet, a news site that covers alternate reality games, transmedia entertainment, and innovation in the art of storytelling. Michael’s journal publications exploring the intersection of storytelling and the law include “Claiming the Glass Slipper: The Protection of Folklore as Traditional Knowledge” and “The Rise of the Producer-Novelist: Shifting Perceptions of Authorship in Transmedia Publishing.” Follow the latest news from ARGNet: @argn.
A Walk Through Westeros: Retracing “The Maester’s Path”
By Michael Andersen at ARGNet
The POrTAl TwO ARG: The Whole Story
By Rob Jagnow at Gamasutra
2011 Year in Review: Puzzling Through Half a Year
By Michael Andersen at ARGNet