Reader Experience and Ebooks: What UX Experts Can Teach Publishers

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A free WEBcast presented by Digital Book World. The audio archive of the WEBcast is available to Digital Book World Members.

In the ebook space, publishers need to know that their job doesn’t end with a sale – the ebooks they deliver have to live up to the expectations of the reader.

Solidly designed ebooks that take into account user experience (UX) can lead to greater readability, better sales, and happier readers. But publishers don’t have to reinvent the wheel with ebooks: UX experts deal with the perceptions and expectations of consumers every day.

In this free WEBcast, “Reader Experience and Ebooks: What UX Experts Can Teach Publishers” we will tap into the knowledge base of UX experts to discuss how publishers can transfer the lessons of good reader experience in print to ebooks and discover new, intuitive ways to format their digital offerings.

  • What have publishers done right in the past with UX in print?
  • How do ebooks need to be created today to satisfy readers?
  • What are the features that every ebook needs to include to ensure a satisfactory reader experience?

This WEBcast will appeal to editors, marketers, designers, and production professionals interested in the user experience with ebooks.

PANELISTS

  • Brett Sandusky, Director of Product Innovation, Kaplan
  • Whitney Quesenbery, Principal, WQUsability and author of Storytelling for User Experience
  • Todd Toler, Director of User Experience, John Wiley & Sons

MODERATOR

  • Anne Kostick, partner, Foxpath IND

“Reader Experience and Ebooks: What UX Experts Can Teach Publishers” was WEBcast live on Thursday, March 31st at 1pm ET / 10am PT. The archived audio is available to Digital Book World Members.

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