Optimizing Your Titles For Online Bookselling (Roundtable 8/25/11)
The DBW Roundtable is a live, interactive webcast featuring some of the most outspoken industry professionals gathering to discuss and debate the hottest publishing issues of today.
In this bi-weekly 1-hour WEBcast, the Roundtable offers insight into the greater book publishing ecosystem with actionable case studies from practitioners in publishing.
Following the enormously successful Roundtable Review of Ebook Design and Formatting with Peter Meyers and Anne Kostick, this edition of the Roundtable will look at ebooks once they’ve arrived in the retailing environment. While many publishers have long mastered the art of selling titles in bookstores, proper merchandising in places like the Kindle store require new skill sets and practices.
In this special exclusive presentation from the Roundtable, author and ebook consultant Carolyn McCray will share her experience with online bookselling with a focus on the largest retailer for ebooks, Amazon. She’ll look at publishers who are highlighting their books effectively in their consumer facing metadata: product descriptions, blurbs, and more.
Bonus: If you are a publisher or author with ebook titles on Amazon that you would like Carolyn to review and comment on during the WEBcast, post a comment below with a link.
WHAT YOU’LL LEARN:
- Best practices for optimizing your product descriptions, editorial reviews, and more.
- Getting your books into the right categories and bestseller lists for maximum exposure.
- How people make purchase decisions in an online environment.
- What to do to make sure that readers are discovering your titles internally and externally.
WHO SHOULD ATTEND:
Trade publishers, authors, marketers, and online merchandisers interested in the Amazon Kindle marketplace.
The Roundtable will be broadcast on August 25th at 1 PM EST / 10 AM PST.
THE ROUNDTABLE
Carolyn McCray, Author and Ebook Consultant
THE MODERATOR
Matt Mullin, Community Relations Manager, Digital Book World
Join the Roundtable for provocative discussions every two weeks that set the tone for another exciting year in the publishing industry!
- Register to participate LIVE
- Subscribe to the audio podcast
- DBW Members can access the on-demand video archive of The Roundtable
AUDIO
Hi Carolyn,
Looking forward to your upcoming webnar. I curerently have three titles on Amazon:
Adventures In Navyland, America One nation Under Tyrants? and The Adventures of
“Dirty Joe” Callihan. Would love to hear any comment you may have about one or all
of them.
Can’t wait till the 25th arrives!
Sincerely,
Joe Callihan
Sorry – got in tooo big f a hurry. Failed to proof read.
kurantly is actually spelled: “currently.” I fell off my
chair when I read my mistake!
Joe C.
http://www.amazon.com/Cicada-ebook/dp/B005CT03DI/ref=sr_1_1?s=books&ie=UTF8&qid=1313598729&sr=1-1
I’d be delighted if you could review mine during the round table discussion!
~Belle