Monetizing Cross-Platform Storytelling
A free WEBcast in support of StoryWorld Conference + Expo
When media companies and content creators make the big leap across platforms, they’re jumping into unknown waters. Business strategists need to know that there is real revenue potential in engaging in cross-platform storytelling, but how do you even begin to navigate the myriad choices and options that make transmedia storytelling a healthy investment?
We’ll talk with practitioners who are realizing significant gains in new areas and growing their business beyond their traditional channels.
Join us on June 29th at 1 PM ET / 10 AM PT for Monetizing Cross-Platform Storytelling for this free WEBcast.
WHO SHOULD ATTEND
This WEBcast will primarily benefit business development managers, digital publishers, content creators in television, film, gaming, and transmedia producers.
Mike Wiese, Director of Branded Entertainment at JWT
Olivier Delfosse, VP, Interactive, Mobile & Digital Content at FremantleMedia Enterprises
David Levithan, Executive Editorial Director of Scholastic Press, multimedia publishing and Push at Scholastic
Matt Mullin, Community Relations Manager at Digital Book World
Registration for this event is past due. If you are a member or for more information on how to become a member, you can find the recording in our webcast archives.
ABOUT THE PANEL
Mike Wiese is an established leader in branded entertainment, focused on the creation of multi-platform entertainment and integrated marketing solutions with leading brands, agencies, media companies and production partners. Throughout his career he has generated critical acclaim, industry awards, and millions of dollars in new revenue through innovative approaches to the convergence of entertainment, brands and media.
Mike is Director of Branded Entertainment for global advertising agency JWT, developing content across all formats, including digital content, scripted and unscripted television, documentary film, music, and live events. Clients include J&J, Macy’s, Nestle, Royal Caribbean Cruise Lines, Rolex, Cadbury, Smirnoff, US Marine Corp., Egypt Tourism, Unilever, and HSBC.
Recent projects range from creating Bing’s experience with the Sundance Film Festival, to producing a documentary for Rolex and the BBC, to packaging a children’s book with Harper-Collins for Macy’s acclaimed TV special “Yes, Virginia.”
Executive Editorial Director of Scholastic Press, multimedia publishing and Push, Scholastic
David Levithan is an Executive Editor and Reprint Director at Scholastic, as well as the founding editor of its PUSH imprint (www.thisispush.com) and one of the founders of the 39 Clues, a Scholastic series that integrates online, print, and trading cards. He is also the co-author of Nick and Nora’s Infinite Playlist and author of the recently released The Realm of Possibility and last year’s Boy Meets Boy, an ALA Top Ten Best Book for Teens, a NYPL Book for the Teen Age, an ALA Quick Pick, a Booklist Editors’ Choice, and the winner of a Lambda Award. He is also the editor of the anthology You Are Here, This Is Now: The Best Young Writers & Artists in America.
VP, Interactive, Mobile & Digital Content, FremantleMedia Enterprises
At FME Olivier is responsible for all sales, product development, marketing and new business initiatives for interactive, mobile and digital content in North America across the whole spectrum of FremantleMedia’s television shows and third party brands. These include American Idol, America’s Got Talent, The Price Is Right, Family Feud, Let’s Make A Deal, as well as the much anticipated US version of The X Factor.
Delfosse has grown his business with great success working across all new gaming platforms, including high profile and groundbreaking successes with the Family Feud and The Price Is Right brands in the mobile gaming, iPhone/iPad and Facebook gaming arenas. Delfosse also oversaw a company investment and partnership in a portfolio of original IP games for Facebook with a variety of development partners.
On the digital content front, Delfosse is responsible for overseeing digital extensions for all major FremantleMedia brands, while also brokering deals for original digital content. Delfosse’s most recent successes include a 12 city online travel series for MSN, sponsored by Buick called re:discover, and a choose-your-own-adventure series on YouTube sponsored by AXE called, The Teleporter.
The 39 Clues: Reading Is Just Part of the Game
David Levithan [is one] of the masterminds that created the children’s series The 39 Clues, which weaves its story through 10 books, an online game, and trading cards. The first three books have more than 2.5 million copies in print, DreamWorks bought the movie rights, and the fourth title will be released in June.
LEVITHAN: “We want to find as many readers as possible and use technology to tell stories in different ways. From the beginning, we knew the story would encompass books, a Web site, and cards. It was minutely choreographed that we’d reveal 10 clues in print and 29 online.”
Entertainment Distribution & Revenue Streams in the Digital Transmedia Age
Transmythology / Simon Pulman
I’ve been following the first quarter earnings calls for media companies and retailers with great interest. There have been a number of statements made – from distributors talking about synergy and social media (also a recurring theme at the TV upfronts), to video game publishers discussing strengthening and extending their IP, to a softening of the studios’ public stance towards Netflix – that may suggest that a genuine paradigm shift in the creation and distribution of entertainment may be on its way.
I firmly believe that creating a viable business plan – a plan that fits logically with the content without compromising it – can be as much of a challenge when it comes to transmedia as creating the content itself. It’s also one of the most interesting points in my opinion as a creative person; if our transmedia projects make money, that means we will get to go on doing them and also get the opportunity to create new transmedia installments.
Want to learn more about using transmedia storytelling and cross-media strategies? Join us at StoryWorld, the only major gathering of industry leaders, decision makers, and transmedia specialists, to explore fresh revenue streams, new business models, and innovative partnerships.