2 thoughts on “Metadata Optimization and Gaming Amazon’s Subject Best-seller Lists

  1. Frank Grossklaus

    I totally agree with you and Carolyn’s tipps. We are publishing mostly on Amazon.de and found out that you can do a lot of things right or wrong to market your book well.

    It actually goes beyond just optimizing the metadata. Tagging your books in the right way on Amazon gets you good results in Google for those tags. You can post additional images, optimize the Author profile, add the right links at the end of your e-book and so on.

    So I’d rather call it Amazon Search Optimization (ASO) or E-Book Search Optimization (ESO).

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