J.A. Konrath Responds to Hachette Document: Advice to Publishers
By Jeremy Greenfield, Editorial Director, Digital Book World, @JDGsaid
Yesterday, we published a leaked document from Hachette outlining the company’s position on why publishing companies are relevant. Hachette was addressing an ongoing debate in the publishing world about the value that publishers bring to the industry given the new production and distribution platforms.
One email in particular received by Digital Book World seemed worth publishing. Self-published author J.A. Konrath, who was named as a self-publishing success in the first article, wrote us a point-by-point response to the Hachette document. In addition, he wrote us his advice to publishing companies explaining how they could “start actually being relevant.”
Konrath has been an outspoken member of the self-published author community and has authored and self-published several successful titles; he has also published traditionally with Hachette. His latest title, Stirred, published by Amazon publishing, is out now.
Below is his list of advice. We invite him to publish the rest of his response on his blog to continue the debate.
From J.A. Konrath to publishers:
Publishers should stop trying to convince themselves and others that they’re relevant, and start actually being relevant. Here’s how:
1. Offer much better royalties to authors.
2. Release titles faster. It can take 18 months after a book is turned in to be published. I can do it myself in a week.
3. Use up-to-date accounting methods that are trackable by the author, and pay royalties monthly.
4. Lower e-book prices.
5. Stop futilely fighting piracy.
6. Start marketing effectively. Ads and catalogue copy aren’t enough. Neither is your imprint’s Twitter feed.
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