Illustrated Ebooks During the Tablet Holidays: Opportunities for Publishers (WEBcast 12/15/11)
Free WEBcast presented by Digital Book World and sponsored by Innodata
This holiday season, millions of readers will be unwrapping new tablets designed with ebooks in mind. With beautiful full-color screens, the Kindle Fire, Vox, and Nook Color offer publishers new ways to display their highly illustrated content. Publishers who have hesitated to make their highly illustrated print content available to consumers will undoubtedly want to start distributing widely, and those who have great ebooks in the marketplace today will most likely see a huge revenue boost this month.
But highly illustrated content is also one of the most difficult to design, format, and produce. In this free 1-hour WEBcast, we’ll talk with publishers, retailers, and experts with hands-on experience creating great color content. Attendees will find out what goes into great illustrated ebooks, and how to improve your ebooks so that your ebooks will be recommended well past the holiday season.
Attendees Will Learn
- Format considerations when producing complex ebooks – does a title require reflowable text or fixed layout and how does that change the publishing process?
- What platform and retailer differences publishers need to keep in mind when planning a release strategy.
- Basic overview of workflow and resources necessary to produce highly illustrated content.
- How to ensure that your titles look their best on multiple devices.
- What additional items do publishers need to watch out for when creating content for 7” ereading tablets, like the Nook, Kindle Fire, and Vox?
- When should your publisher explore creating fixed-layout titles?
- What sort of content displays best on tablets, and how can your content better exploit these screen.
- How ereader tablets are opening up new digital revenue streams and new markets.
Who Should Attend
Editors, marketers, production, and publishing executives interested in exploring the latest content platform. Registration for this event is past due. If you are a member or for more information on how to become a member, you can find the recording in our webcast archives.
- Ami Greko, Senior Vendor Relations Manager, Kobo
- Andrea Fleck-Nisbet, Digital Publishing Director, Workman
- Derek Young, eBook Program Manager, Innodata
- Matt Mullin, Community Relations Manager, Digital Book World
Innodata (NASDAQ: INOD) provides editorial, production and technology services to the world’s leading media, publishing and information services companies. We also help information-intensive companies – in fields from defense and aerospace to IT and telecommunications – reduce costs and improve how they create technical documentation and customer and product information. We help many of the world’s leading companies create and manage content more efficiently and economically. We’ve geared our entire infrastructure – people, processes and technology – to help clients meet their content creation and publishing challenges. And we deliver these services through a globally distributed workflow that draws upon our proven project management expertise to deliver rapid scale, quality enhancements and significant economic benefits.
About the Panelists
Derek Young is the Program Manager for Innodata’s eBook division. He bridges the gap between the technical side of eBook production and the business needs of publishers, whether they are new to eBooks or have produced thousands of titles. Prior to joining Innodata, he worked at Project MUSE at the Johns Hopkins Press, coordinating journal content and XML for their online platform. He has a degree in Scientific and Technical Communication from the University of Minnesota, and an MBA from Johns Hopkins.
Ami Greko manages vendor relations in the US for Kobo ebooks. She is a founder of Book Camp NYC, an unconference for publishing types and readers, and co-curates and hosts the Ignite-style lecture series 7x20x21. A member of the PAMA and DBW advisory boards, Greko also presents regularly on digital marketing, including at the Frankfurt Book Fair, the LA Times Book Festival, and New York University. You can find her online on Twitter and on Tumblr as ami_with_an_i, and in real life probably in a bookstore in Brooklyn.
Andrea Fleck-Nisbet is the Director of Digital Publishing at Workman Publishing. She got her start in Special Markets before moving to online sales and marketing, followed by digital development. Andrea oversees the ebook program and the development of new digital products based on Workman’s rich list of titles. These include multimedia ebooks, apps and a line of short ebooks called Workman Shorts. You can reach Andrea by email at firstname.lastname@example.org or follow her on Twitter: @adfnisbet23.