By Jeremy Greenfield, Editorial Director, Digital Book World, @JDGsaid
While the price of e-readers has come down dramatically in the past several years, the price of e-books is reportedly edging up.
According to The Wall Street Journal, owners of new e-readers who unwrap them on Christmas morning will face “sticker shock” at the price of books. In some cases, WSJ points out, e-books are priced higher than their print counterparts.
While there are isolated cases of e-books costing more than print books, overall, the price of e-books has dropped by 11% since 2009, according to the WSJ report.
Isolated cases and macro-trends aside, for most of the books that people buy, the price has actually dropped significantly since last Christmas.
The average price of an Amazon Kindle best-seller on Christmas day 2010 was $8.21 and 17 of the 100 books on the list were priced $2.99 or lower, according to data provided by e-Book Market View.
Since then, average price has decreased appreciably. As of December 14, 2011, the average price of a book on the same list was $7.08, a 14% decrease, and 35 of the 100 books on the list were priced $2.99 or lower.
The average price of an Amazon print best-seller is currently $15.08 and there are no books on that list priced at $2.99 or below.
To be sure, the number of books on the Kindle best-seller list priced at $10 or higher has increased since last Christmas from 22 to 32, meaning that more higher-priced books are being sold on the device.
Still, it bears pointing out that the top-selling book on the Kindle best-sellers list on December 14, 2011 was The Grail Conspiracy (A Cotton Stone Mystery) from Woodbury, Minn.-based publisher Midnight Ink, priced at $0.99. The book was promoted as a Kindle Daily Deal on the Amazon landing page.
Write to Jeremy Greenfield