Direct to Reader: Best Practices for Publishers (Roundtable 4/21/11)

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The DBW Roundtable is a live, interactive webcast featuring some of the most outspoken industry professionals gathering to discuss and debate the hottest publishing issues of the moment.

In this bi-weekly 1-hour WEBcast, the Roundtable offers insight into the greater book publishing ecosystem with actionable case studies from practitioners in publishing.

Publishers need to think more direct-to-consumer, but for many houses, that model entails a difficult transition. In this episode of the Roundtable, we’ll answer questions like:

Who are the publishers making strides in their relationships with readers and what are the best practices for fostering those connections? Each of our panelists will share real world examples and explain what makes those publishers stand out.

How can a direct-to-reader mindset reshape your publicity and marketing department?

What specific practices do every publicist and marketer need to know when dealing with bloggers and community advocates?

What can data about your customers do to change your acquisitions and product development cycle?

This edition of the Roundtable will especially appeal to business strategists, marketers, publicists, and editors at publishers large and small.

The Roundtable was broadcast at April 21st at 1 PM EST / 11 AM PST.

Register For the next Roundtable!

THE ROUNDTABLE

THE MODERATOR

  • Matt Mullin, Community Relations Manager, Digital Book World

Join the Roundtable for provocative discussions every two weeks that set the tone for another exciting year in the publishing industry!

AUDIO

LINKS

Marmite, Maturalism, and Mangification: What Publishers Can Learn from the World of Trends Research

Laura Hazard Owen, Publishing Trends

In a recent interview, Random House CEO Markus Dohle said he is “convinced that publishers have to become more reader oriented in a marketing and trend finding/setting way rather than in a direct to consumer selling way.” The tricky part: How can publishers be trendspotters?

London Book Fair 2011: The Great Debate: Will Publishers Be Relevant to the Future?
Andrew Albanese, Publishers Weekly

Readers, [London-based tech author and publisher James Bridle] says, think of publishers as the people who tell them they can’t lend e-books, and who insist on bad DRM and excessive pricing. He called “social reading” the next great wave and, rebutting Franklin, recognized that our best readers were also our best potential authors, praising nascent efforts like Richard Nash’s Red Lemonade imprint for its “community-based” approach. “If publishers today are not irrelevant, we will be soon,” he insisted, “unless we sieze back the high ground.”

Communities The Key, Publishers Told
Leigh Anne Williams, Publishers Weekly

Colin Robinson, who is copublisher at OR Books, which publishes only print-on-demand or platform-agnostic e-books, said his company works to hand-sell books online. “The Internet comprises hundreds of thousands and millions of communities based around specialty sites, listserves and blogs, and we needed to work closely with these communities if we were going to be able to sell our books and tailor our marketing messages and materials to specific interests and requirements,” he said.

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