Digital Book World 2011 Roundup (Updated)

DBW 2011 Lanyards, by Babette RossA quick roundup of coverage and reactions to Digital Book World 2011. Check out the #dbw11 hashtag on Twitter and “What’s the Hashtag?” for session-specific hashtags with more commentary and links. Also, check out our Slideshare page where we will be posting as many of the presentations as we have permission for.

Please share other links of interest or your own feedback in the comments section. Thanks!

Digital Book World Conference heralds a new ‘golden age’
By Carolyn Kellogg, Los Angeles Times

A clear and energetic optimism on the state of the industry was in the air this week at the Digital Book World Conference in New York.

In 2010, e-book sales rose by around 400% and pulled in almost $1 billion in sales. Madeline McIntosh, Random House’s president of sales, operations and digital, said her company is working on the belief that by 2015, half the books readers buy will be e-books.

“I’d like to think we are entering a golden age of publishing,” said Brian Napack, president of Macmillan, the publishing house behind Jonathan Franzen’s “Freedom.” Jane Friedman, who used to run HarperCollins and now leads Open Road Media, a start-up e-book publisher, agreed. “I think the industry is vibrant, vital,” she said.

DBW 2011: The race to the end of the beginning
Gayle Feldman, FUTUReBOOK

Eighty-nine percent were “optimistic” about the digital transition; 66% thought “people will read more;” 83% said their companies were “capable of managing” the transition but only 63% had a plan in place; 80% recognized that their companies required “significant” retraining.  (In a later panel, Penguin’s Doug Whiteman said that the employees most open to digital change were those just out of college, but also, surprisingly, those 50-plus; the “biggest fear factor” was in people aged 30-40.) By late 2014, 53% of McQuivey’s executives thought that ebooks would comprise at least “half” of all books sold, dominating units but “maybe not revenue.” Yet executives didn’t expect it would happen to their books until “mid-2015.”

DBW/Forrester 2010 Publishing Executive Survey
View more presentations from Digital Book World.

Digital Book World: Competing in a Changing Marketplace
By Ron Hogan, Shelf Awareness

The following morning’s presentation of data from the Digital Book World/Verso consumer survey certainly seemed to support Friedman’s hypothesis. Of those surveyed, 44.7% obtained books from their local libraries, with substantial engagement at all income levels. Furthermore, 51% of the women surveyed had obtained at least one book from a library–a point of data that became significant when subsequent presentations by BISG/Bowker and iModerate refined a portrait of the e-book market’s “power buyer” as a urban or suburban woman, age 30 to 44, who was highly likely to be fully employed. (In other words, noted Bowker’s Kelly Gallagher, the driving force behind e-book sales is “looking more and more like the core book buyer.”)

It’s No Pocalypse at Digital Book World
By Eric Hellman, Go To Hellman

“It’s like you’re taking a first step on the road to the valley of death.” The topic was ebook metadata, but the speaker’s statement could as well be applied to the Digital Book World (DBW) Conference as a whole. “Fear no ebooks” was the message of the conference, and it was a welcome message to many of the participants that I talked to. “I’m just trying to learn about ebooks” and “we’re trying to decide what to do” were phrases I heard more than once.

Digital Book World: Examining the State of the E-Book
Publishers Weekly

Publisher/producers from Aptara, Zinio, Vook and Sideways outlined the market as well as their experience using trial and error to develop multimedia authoring tools that make the production of multimedia products easier and more efficient. Aptara’s Sriram Panchanathan outlined a future of enhanced e-books created under HTML5 and ePub3—evolving standards for multimedia on the web and the ePub standard—that will include interactive advertising, e-books that can adapt to readers tastes and needs, subsidized content and more, all integrated with social media functionality. “Dedicated e-readers will evolve into tablets,” said Panchanath, “offering tailored content. Every e-book app can serve as a bookstore and backlists will be repurposed for new kinds digital products. Publishers that adapt will only grow stronger.”

What Publishers Need To Know About Making Enhanced eBooks
By Dianna Dilworth, eBookNewser

ePUB 3 will make it easier for embedding video, audio, and make it easier to design interactive experiences using Java script –the standard format for designing interactive experiences on the web. Daly tested the program with a public domain book and found it easy to make interactive and easy to export as a final format that worked in the iBookstore.

Digital Book World: Content>Consumer; Tweet Notes, Wrap-Up
By Bob Mayer, Write It Forward

Selling direct to readers is more profitable to us at WDWPUB than our Kindle sales, and we have good kindle sales.  Lots of authors are loving the 70% royalty from Kindle.  What about the 100% royalty from direct sales for digital?  There was a lot of focus on indies and bookstores at DBW11.  What that indicates to me that publishers tend to still be of the mindset that they need to sell to the retailer and not the consumer.

Rethinking Rights in a Transmedia World
By Daniel Kalder, Publishing Perspectives

“From the publishing standpoint, you can continue to do work for hire, or try to do it in house and retain control of the rights that way. But regardless, at the end of the day transmedia, rights and creative management go hand in hand. You see, a publisher is not just publishing a novel, but creating a whole world for an audience to jump into. We need to realize that we have made the jump from work to world.

27,000 Horrible Kids’ Apps & Other Digital Book World Dispatches
By Jason Boog, GalleyCat

GalleyCat and eBookNewser have been covering the Digital Book World conference in New York City all week. Here are a few dispatches from another busy day.

Editor’s Pick of the Week – Digital Book World Edition
By Paul Biba, TeleRead

A variety of links to DBW11 articles, including Biba’s own extensive coverage.

Thanks to all our attendees, speakers, advisers and sponsors for joining us in a great event, and a shout-out to F+W Media’s events team for making it all run so smoothly. DBW 2012 will take place on January 23-25, 2012 at the Sheraton Hotel & Towers, New York, NY. The new StoryWorld Conference launches on October 31st in San Francisco, CA!

Thank you from #DBW11

That’s just a taste of what you may have missed this week. To stay on top of the most interesting news, commentary and tweets related to publishing, keep in touch via our RSS feed, follow us on Twitter, join your publishing colleagues in our LinkedIn group, and connect with the broader DBW Network.

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