DBW Weekly Roundup: 2/11/2011

DBW Weekly RoundupDigital Book World presents a weekly round-up of some of the most interesting news, commentary and tweets related to publishing that you may have missed, from all over the digital book world.

The Pitfalls of E-Book Buying: What to Look Out for Before You Purchase
Melissa J. Perenson, PCWorld

The digital rights management issue remains a point of distinction between Amazon and its competitors. Sony and Kobo, which sell e-book readers as well as e-books, are quick to point out that they, unlike Amazon, use the industry standard ePub format; Apple does, too.

But ePub support alone isn’t synonymous with cross-platform support. Applying DRM to an ePub file can make the ePub book incompatible with other e-readers (be they software or hardware). For example, Adobe Digital Editions ePubs that carry DRM can be read by other software or devices (like Sony’s Digital Reader series of e-readers) that support Adobe Digital Editions. But if you use Adobe’s PC-based library manager, you’ll have to jump through the hoop of entering an Adobe ID.

Barnes & Noble’s e-book shopping experience can be even more confusing: The company has voiced support for ePub, and it offers ePub-formatted books; but when you buy a book, you have no way of knowing whether it has DRM protected. If it is, it’s locked to Barnes & Noble’s system. Furthermore, if you want to redownload an e-book you bought from Barnes & Noble, you’ll have to provide the credit card number that you used to buy it originally.

Is the future of physical book publishing the same as the future of reading and writing?
Daniel Nester, We Who Are About to Die

When I was at AWP last weekend, I saw not one, not two, not three, but four people reading from Kindles while manning publisher tables. I myself read a couple chapters on Kindle for PC of Patton Oswalt’s new memoir. So here we are at a bookfair that celebrates writing, the typefaced word, and reading, and people who are pimping the printed objects are reading for pleasure from screens. Kindles!

You Want a Publishing Success Story? Here It Is
Noelle Skodzinski, Publishing Executive

We set out to be a media company, so as not to be dependent on print only. We focused on a community of people and endeavored to know more about them than anyone else. These two things gave us the resilience and the foundation to not only weather the recession but thrive in the recession, because innovation was less expensive and our competitors were busy cleaning up bigger print messes.

Interweave Certifies Half Its Company in SEO, SEM

Eighty-five Interweave employees from a variety of publishing disciplines received access to Mequoda Group’s archive of 32 Webinars and 45+ hours of training library whitepapers and attended seminars and received one-on-one coaching. “This is something that probably no other content company in the world can say,” says Interweave CEO Clay Hall. “Interweave is committed to building and deepening our expertise in search-engine optimization, blogging, e-mail newsletter and Web site strategies, and social media marketing in this new media environment.”

Relationship Doesn’t End With The Sale
Jack Loechner, Center for Media Research

Timely, relevant emails tied directly to consumer behavior deliver much higher metrics than broadcast emails, notes the report. 80% of survey respondents reported an open rate of 21% or higher for cart abandonment reminders while only 31% experienced similarly impressive results from their general broadcast emails.

Tweet of the Week

Public Art 4Culture on Publishing in 2011

That’s just a taste of what you may have missed this week. To stay on top of the most interesting news, commentary and tweets related to publishing, keep in touch via our RSS feed, follow us on Twitter, join your publishing colleagues in our LinkedIn group, and connect with the broader DBW Network.


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