DBW Insights: Rick Richter
From the interview:
… I think the idea of standalone app made by a company that doesn’t understand what they are doing… any company that’s not in the digital app space and ready to stay and play, [the decision to not develop apps is] absolutely the right decision because discoverability of apps is a really challenging thing, and there’s no real curator in the app space. Apple tries to do a good job, but there are 350,000 apps in the appstore; 35,000 kids’ apps.
So, it’s a real challenge to find anything in that app store, nevermind your favorite app. All that being said, you can’t get away from the fact that kids are there and kids are interested in this space. And I think that as the curators emerge, you’re going to find apps becoming more and more meaningful.
A joint production of Digital Book World and Astral Road Brand Media: http://www.astralroad.com/. Founded by Rich Fahle, Astral Road Media is a full-service digital media agency, providing content strategy, design, video production, and other creative forms of social outreach for authors and content creators of all types.