DBW Insights: Rick Richter

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In this exclusive interview, Rick Richter, CEO of Ruckus Media Group, discusses devices and the children’s market, app discoverability, and the place of “pure-play” digital in publishing.

From the interview:

… I think the idea of standalone app made by a company that doesn’t understand what they are doing… any company that’s not in the digital app space and ready to stay and play, [the decision to not develop apps is] absolutely the right decision because discoverability of apps is a really challenging thing, and there’s no real curator in the app space. Apple tries to do a good job, but there are 350,000 apps in the appstore; 35,000 kids’ apps.

So, it’s a real challenge to find anything in that app store, nevermind your favorite app. All that being said, you can’t get away from the fact that kids are there and kids are interested in this space. And I think that as the curators emerge, you’re going to find apps becoming more and more meaningful.

A joint production of Digital Book World and Astral Road Brand Media: http://www.astralroad.com/. Founded by Rich Fahle, Astral Road Media is a full-service digital media agency, providing content strategy, design, video production, and other creative forms of social outreach for authors and content creators of all types.

Rich Fahle

About Rich Fahle

Rich Fahle is Founder & CEO of Astral Road Media, an innovative marketing services agency for authors, artists, and other content creators. He is also the founder of Bibliostar.TV, a new video portal for authors and books. At Astral Road, he oversees the implementation of author marketing strategies that fully capitalize on the emerging digital marketplace, including platform and content strategy development, streaming video and audio production, website development, and digital publishing guidance. Prior to Astral Road, Fahle was Vice President, Digital Content, E-Commerce and Entertainment for Borders, Chief Spokesman and Media Relations Manager for the cable TV network, C-SPAN and a manager at Kramerbooks, in Washington, DC.

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2 thoughts on “DBW Insights: Rick Richter

  1. So many advantages to being fast, nimble, and starting from the ground up in this business! Developing original IP (born digital content for the born digital generation!) is the avant-garde, no question, and I applaud Ruckus for taking chances and daring to innovate. More cautious publishers are banking heavily on their known brands to help them stand out from the app masses, but in the long run, it’s the smartest use of cross-media platforms that will prevail, along with the ability to keep pace.

    Content (story, I’d say) is king, but in the last year or two, the social media experience has been crowned a powerful queen. And just like “stories that you play and games that you read,” it’s all about interaction and emotional immersion.

    Digital publishing can easily connect readers to stories and characters, but connecting young readers to each other so that they share and build story/game experiences unleashes a passion and loyalty that can sustain and grow a property well beyond a normal life span. Kids and teens love to expand story worlds and to become or interact directly with the characters (cosplay, LARP, tweeting, etc.).

    Build a great sandbox, and castles will follow.

  2. Interesting that he talks about a curator in the app space. At AppMyWorld (http://www.appmyworld.com) we think that is really important and is actually what we do.

    AppMyWorld aggregates professional iPhone, iPad and Mac review scores from around the web into what we call an AppScore. This allows us to curate lists of top / best apps based on an what we believe is an objective measure. We also provide search and sorting tools to let users find the best apps for any need they have.

    What do people think, does this solve the problem Rick is talking about?

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