DBW Insights: Melanie Notkin, Author and Founder, Savvy Auntie

By Rich Fahle, Founder, Astral Road Media | @richfahle

In this exclusive video interview, Melanie Notkin, Author and Founder of Savvy Auntie, discusses niches, marketing, and communicating with your audience through social media.

Savvy Auntie is a business. There’s no question it is a business. Going back to the fact that we have this powerful niche of women with discretionary income and time relative to mom – they spend on kids and spend on themselves. Marketers were eager to talk to these women. In fact, I launched SavvyAuntie.com on a Wednesday at 1 PM. At 1:23 PM, I had an email from Hasbro. Two hours later, Sephora emailed. The next day, I got an email from Disney. When marketers realize that there is a niche – an untapped niche, a niche with heart – then they want to talk to those women. Women, of course, have so much influence on the economy, and they’d been talking to moms so much it was time to talk to the other 50% of American women. What’s interesting about this group of women is that they want to be spoken to. We want to know what the cool toys are for kids. We want to know what they’re into, what movies they want to see. We want to know the healthy new food products that are out there.

The great thing about social media is that everyone is so focused on the media part that they forget it’s social. If you’re able to get dressed up and go to a cocktail party and have a conversation, you’re probably able to get on twitter and have a conversation. Nobody went to school to learn how to tweet.

A joint production of Digital Book World and Astral Road Media: http://www.astralroad.com/. Founded by Rich Fahle, Astral Road Media is a full-service digital media agency, providing content strategy, design, video production, and other creative forms of social outreach for authors and content creators of all types.


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