DBW Insights: Kathleen Schmidt, President of KMSPR
By Rich Fahle, Founder, Astral Road Media | @richfahle
In this exclusive interview with Kathleen Schmidt, president of KMSPR, a Ridgewood, NJ-based public relations firm specializing in books and authors, discusses book marketing, writing careers and Twitter.
From the interview:
I always tell my authors that it’s about the long tail, really. Books now take longer to sell a lot of copies – if they sell a lot of copies. It’s not out of the gate, unless it’s a celebrity book, usually. It’s about their career as a whole. If they’re doing another book, especially. You have the hardcover, the paperback, if you’re writing another book. You have to look at all of those things and plan accordingly.
When people come to me, I get a little bit of everything. I have people who absolutely have no idea how to use Twitter. My philosophy is I’m going to give you all the information you need to know about it and then you can make a decision as whether or not you want to be on there. I don’t think every author has to be on Facebook, Twitter or any other kind of social media if they don’t want to. There are other ways to promote books.
I get people who are reluctant at first maybe to go on Twitter and then you show them a little bit of what it can do and then they get on. Or you have people who are like, “I am not going on, and that is that.” And then you find other things to help promote their books.
A joint production of Digital Book World and Astral Road Media: http://www.astralroad.com/. Founded by Rich Fahle, Astral Road Media is a full-service digital media agency, providing content strategy, design, video production, and other creative forms of social outreach for authors and content creators of all types.