DBW Insights: Gretchen Rubin

Gretchen Rubin, Author of The Happiness Project
In this exclusive interview, Gretchen Rubin, the author of The Happiness Project, discusses author platform and branding, managing social media, and discoverability.

From the interview:

One of the questions that all authors right now are facing is: to what degree should they feel responsible for getting their books out there and promoting their books. For some authors, that seems like a lot of fun and it comes naturally to them, but for many writers, that’s not something that they naturally want to do, and they sort of feel like, “I’m a writer and that’s my job: to write my book or to write my article. I don’t feel like I have to be responsible for all these other things.”

And there’s a lot of talk about branding, and I think the word “brand” has a lot of negative connotations for people, so I always think about my voice, because to a writer thinking about your voice feels much more natural.

A joint production of Digital Book World and Astral Road Brand Media: http://www.astralroad.com/. Founded by Rich Fahle, Astral Road Media is a full-service digital media agency, providing content strategy, design, video production, and other creative forms of social outreach for authors and content creators of all types.


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