In this exclusive interview, Gretchen Rubin, the author of The Happiness Project, discusses author platform and branding, managing social media, and discoverability.
From the interview:
One of the questions that all authors right now are facing is: to what degree should they feel responsible for getting their books out there and promoting their books. For some authors, that seems like a lot of fun and it comes naturally to them, but for many writers, that’s not something that they naturally want to do, and they sort of feel like, “I’m a writer and that’s my job: to write my book or to write my article. I don’t feel like I have to be responsible for all these other things.”
And there’s a lot of talk about branding, and I think the word “brand” has a lot of negative connotations for people, so I always think about my voice, because to a writer thinking about your voice feels much more natural.
A joint production of Digital Book World and Astral Road Brand Media: http://www.astralroad.com/. Founded by Rich Fahle, Astral Road Media is a full-service digital media agency, providing content strategy, design, video production, and other creative forms of social outreach for authors and content creators of all types.