DBW Insights: Dominique Raccah

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Dominique Raccah at Digital Book World 2011Dominique Raccah, CEO of Sourcebooks, on ebook experimentation, the agility of small book publishers, the new definition of publishing, and learning through failure.

“When I came into this space, I believed two things that were profoundly wrong. I believed that transformation would happen a generation from now… and I believed that it was going to be led by the conglomerates.”

“The lessson is, experiment a lot, broadly, fail a lot, learn from it, and go forward… Failure’s a plus.”

“There’s this agility concept that the tech guys have, I think you have to reconstitute publishing as broader media and technology. Reconstitute us a different vision… anytime, anywhere, any device.”

“It’s always been a disadvantage to be a mid-sized press, but right now, it probably is the biggest advantage we’ve got.”

A joint production of Digital Book World and Astral Road Brand Media: http://www.astralroad.com/

Rich Fahle

About Rich Fahle

Rich Fahle is Founder & CEO of Astral Road Media, an innovative marketing services agency for authors, artists, and other content creators. He is also the founder of Bibliostar.TV, a new video portal for authors and books. At Astral Road, he oversees the implementation of author marketing strategies that fully capitalize on the emerging digital marketplace, including platform and content strategy development, streaming video and audio production, website development, and digital publishing guidance. Prior to Astral Road, Fahle was Vice President, Digital Content, E-Commerce and Entertainment for Borders, Chief Spokesman and Media Relations Manager for the cable TV network, C-SPAN and a manager at Kramerbooks, in Washington, DC.

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