Deborah Forte, president of Scholastic Media, discusses brand building, content strategy, and platform neutral storytelling.
“Our philosophy has been to build brands that will go across platforms… knowing that kids expect to find what they want, wherever they are, and whenever they want it.”
“It always starts with the content. The content is the driver with kids. If they don’t want what you’re making, it doesn’t matter how brilliant your marketing is, how many platforms you’re on; the technology never drives adoption.”
“[Publishers] thought everything would be less expensive, but if they want to make enriched books, there’s going to be an added cost to that. The good news is you can sell that book across so many more platforms. That’s where your business model begins to change.”
A joint production of Digital Book World and Astral Road Brand Media: http://www.astralroad.com/