In this exclusive interview, David Steinberger, President and CEO of the Perseus Books Group, discusses distribution, social media and Constellation, a digital discovery service for independent book publishers.
From the interview:
I think one of the things that we’re going to see over the next year is social media really come to the book publishing industry. I don’t think we’ve seen the ultimate social media model for books or anything even close to it.
And one of the things people keep talking about is the issue of how do you discover a book that you weren’t planning to purchase in the digital world. Where you used to walk down the aisle in a bookstore and stumble on a book that you didn’t anticipate. And, while physical bookstores are still very significant and will always be significant that is, I think, a real question, and I think social media is part of the answer.
But, to me, even if there is no complete breakthrough on the marketing side, you’re still going to see big sales increases just by moving the distribution barriers.
A joint production of Digital Book World and Astral Road Brand Media: http://www.astralroad.com