A free WEBcast, presented by Digital Book World.

People are reading more than ever, and many of them are sharing their opinions on blogs and social networking sites with friends and strangers, far removed from the traditional sources of reviews and recommendations.

In this free Digital Book World WEBcast, “Social Media: Time-Suck or Investment?“, Ami Greko (Adaptive Blue), Angela James (Carina Press), Kate Rados (Chelsea Green) and Guy LeCharles Gonzalez (Digital Book World) will discuss their experiences and lessons learned in using social media to connect with readers and colleagues.

• An overview of book-related social networking platforms, including GoodReads and Glue.
• How can book editors and marketers use social media to establish an influential platform and engage directly with readers?
• Is there a difference between the voice of a corporate brand and a personal brand?

This free WEBcast took place on Tuesday, March 30th @ 1pm EDT // 10am PDT; DBW members can view the entire archived presentation, with audio, here.