Search 101: Practical SEO/SEM Tactics

DBW WEBcastsA free WEBcast, presented by Digital Book World.

Tuesday, April 20th @ 1pm EDT // 10am PDT
Speaker: Connie Ross, Online Marketing Manager, F+W Media

In this free WEBcast, “Search 101: Practical SEO/SEM Tactics“, SEM Expert Connie Ross will offer an overview of SEO and SEM strategy, along with specific tactics for publishers to put their books in front of the right readers.

  • Keyword Analysis
  • Competitive Analysis
  • Testing & Measuring

Connie Ross specializes in cross-implementation of SEM & SEO Brand Campaigns and Analytics Tracking. Currently the Online Marketing Manager overseeing SEM & SEO programs for 25 of F+W Media’s content and events sites, she was previously Marketing Manager for Luxottica Retail, the largest retailer of Prescription Eyewear and Sunglasses, where she successfully created and implemented SEM & SEO campaigns for the LensCrafters, Pearle Vision and Sunglass Hut brands. She has been involved in SEM & SEO for nearly 10 years.

This free WEBcast took place on Tuesday, April 20th @ 1pm EDT // 10am PDT; DBW members can view the entire archived presentation, with audio, here.

[slideshare id=3805109&doc=dbw-search101-100420-100421113346-phpapp01]

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