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	<title>Comments on: Learning from Ellora&#8217;s Cave</title>
	<atom:link href="http://www.digitalbookworld.com/2010/learning-from-elloras-cave/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.digitalbookworld.com/2010/learning-from-elloras-cave/</link>
	<description>The publishing community for the 21st Century</description>
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		<title>By: Writing on the Ether &#124; Jane Friedman</title>
		<link>http://www.digitalbookworld.com/2010/learning-from-elloras-cave/comment-page-1/#comment-40889</link>
		<dc:creator>Writing on the Ether &#124; Jane Friedman</dc:creator>
		<pubDate>Thu, 22 Dec 2011 10:05:14 +0000</pubDate>
		<guid isPermaLink="false">http://digitalbookworld.com/?p=1591#comment-40889</guid>
		<description>[...] Ellora&#8217;s Cave&#8211; which has coined the term &#8220;romantica&#8221; for its emphasis on erotic romance &#8212; is known for having beaten a lot of other publishers to a thriving business model built both on subscriptions and ebooks.  This has been covered at Digital Book World by both Jeremy Greenfield (DBW Profiles: Raelene Gorlinsky, Publisher, Ellora’s Cave Publishing Inc.) and by Tim Brandhorst (Learning from Ellora’s Cave). [...]</description>
		<content:encoded><![CDATA[<p>[...] Ellora&#8217;s Cave&#8211; which has coined the term &#8220;romantica&#8221; for its emphasis on erotic romance &#8212; is known for having beaten a lot of other publishers to a thriving business model built both on subscriptions and ebooks.  This has been covered at Digital Book World by both Jeremy Greenfield (DBW Profiles: Raelene Gorlinsky, Publisher, Ellora’s Cave Publishing Inc.) and by Tim Brandhorst (Learning from Ellora’s Cave). [...]</p>
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		<title>By: Ellora&#8217;s Cave Fails to Show Up, Respond to Discovery in Lawsuit &#124; Dear Author: Romance Novel Reviews, Industry News, and Commentary</title>
		<link>http://www.digitalbookworld.com/2010/learning-from-elloras-cave/comment-page-1/#comment-729</link>
		<dc:creator>Ellora&#8217;s Cave Fails to Show Up, Respond to Discovery in Lawsuit &#124; Dear Author: Romance Novel Reviews, Industry News, and Commentary</dc:creator>
		<pubDate>Fri, 05 Mar 2010 15:20:44 +0000</pubDate>
		<guid isPermaLink="false">http://digitalbookworld.com/?p=1591#comment-729</guid>
		<description>[...] to the Forbes article, EC was doing $6.7 million in revenue in 2006 and a recent article points to $5 million in revenue in 2009. (Let&#8217;s not even get started about how the most well known brand [...]</description>
		<content:encoded><![CDATA[<p>[...] to the Forbes article, EC was doing $6.7 million in revenue in 2006 and a recent article points to $5 million in revenue in 2009. (Let&#8217;s not even get started about how the most well known brand [...]</p>
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		<title>By: kay</title>
		<link>http://www.digitalbookworld.com/2010/learning-from-elloras-cave/comment-page-1/#comment-661</link>
		<dc:creator>kay</dc:creator>
		<pubDate>Sat, 27 Feb 2010 15:25:35 +0000</pubDate>
		<guid isPermaLink="false">http://digitalbookworld.com/?p=1591#comment-661</guid>
		<description>Back in 2003 I was in a Publishing Certificate program in New York  City. We had several publishers, marketers, editors, etc coming in to talk to us about the market. We had a guest speaker from one of the  big publishing houses talking with us about the various rights a book might have, royalties, etc.  I was a little surprised when I asked about electronic rights and ebooks that essentially the publishers (at that time) thought very little of the market. When I mentioned that I&#039;d spent over $3000 in ebooks in 4 years (thanks to discovering Ellora&#039;s Cave and other e-publishers) the expert told me that I must be supporting that niche market myself. Ebooks were inconsequential to the big publishing houses. She probably thought I must be insane when I mentioned the over 30% royalty rate. In my mind I immediately crossed that speaker off my expert list. Lack of progressive thinking is what destroys the bastions of old media.  I am very proud of Tina Engler and Ellora&#039;s Cave. They are very much ahead of the curve.</description>
		<content:encoded><![CDATA[<p>Back in 2003 I was in a Publishing Certificate program in New York  City. We had several publishers, marketers, editors, etc coming in to talk to us about the market. We had a guest speaker from one of the  big publishing houses talking with us about the various rights a book might have, royalties, etc.  I was a little surprised when I asked about electronic rights and ebooks that essentially the publishers (at that time) thought very little of the market. When I mentioned that I&#8217;d spent over $3000 in ebooks in 4 years (thanks to discovering Ellora&#8217;s Cave and other e-publishers) the expert told me that I must be supporting that niche market myself. Ebooks were inconsequential to the big publishing houses. She probably thought I must be insane when I mentioned the over 30% royalty rate. In my mind I immediately crossed that speaker off my expert list. Lack of progressive thinking is what destroys the bastions of old media.  I am very proud of Tina Engler and Ellora&#8217;s Cave. They are very much ahead of the curve.</p>
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		<title>By: Raelene Gorlinsky</title>
		<link>http://www.digitalbookworld.com/2010/learning-from-elloras-cave/comment-page-1/#comment-519</link>
		<dc:creator>Raelene Gorlinsky</dc:creator>
		<pubDate>Thu, 18 Feb 2010 14:20:05 +0000</pubDate>
		<guid isPermaLink="false">http://digitalbookworld.com/?p=1591#comment-519</guid>
		<description>Wow, now I&#039;m blushing. Thanks so much. I enjoyed the conference, there were great presentations and a lot of different perspectives on the future of publishing. It gave me a lot to think about, and new ideas to consider.

Raelene Gorlinsky</description>
		<content:encoded><![CDATA[<p>Wow, now I&#8217;m blushing. Thanks so much. I enjoyed the conference, there were great presentations and a lot of different perspectives on the future of publishing. It gave me a lot to think about, and new ideas to consider.</p>
<p>Raelene Gorlinsky</p>
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		<title>By: CopyEditor</title>
		<link>http://www.digitalbookworld.com/2010/learning-from-elloras-cave/comment-page-1/#comment-517</link>
		<dc:creator>CopyEditor</dc:creator>
		<pubDate>Thu, 18 Feb 2010 13:51:39 +0000</pubDate>
		<guid isPermaLink="false">http://digitalbookworld.com/?p=1591#comment-517</guid>
		<description>While EC may indeed be a success for its authors and the publisher itself, please consider the text from &lt;a href=&quot;http://www.bestradiojobs.com/job/1200?cat=115&quot; rel=&quot;nofollow&quot;&gt;this job ad for content and copy editors&lt;/a&gt;:

&lt;i&gt;Ellora&#039;s Cave, the premier publisher of erotic romance novels, seeks professional copy editors and content/development editors. Pay is per word and checks are issued every other week. Content editor rate is USD $0.0075 cents per word and copy editor pay is $0.00175 per word ($0.0015 per word during training). Book lengths range from 10,000 to 120,000 words. &lt;/i&gt;

For copy editors, this equals about $100 for a 60,000 word novel. According to the 2010 Writer&#039;s Market, the lowest acceptable hourly rate for book copy editing is $25/hr. Assuming that you were working 40 hours per week, you would have to get through 10 novel manuscripts per week to make the minimum suggested by Writer&#039;s Market. Even assuming you are able to get through 3 manuscripts per week, you are still getting a (freelance) rate of about $7.50/hr. Once you figure in your self-employment taxes, you&#039;re making well below minimum wage. (The lowest per-page rate recommended by WM is $1/page. Assuming 250 words/page, this is still less than half of the lowest going market rate.) 

Now, I realize that on the surface, grammar, correct word usage and fact-checking might not be as important to an erotic novel as, say, to an encyclopedia.  But if I might stand on my soapbox for a moment, devaluing good copy editors is insulting to a reader. It suggests that they are not smart enough to be annoyed by typos, consistency errors, and bad spelling.</description>
		<content:encoded><![CDATA[<p>While EC may indeed be a success for its authors and the publisher itself, please consider the text from <a href="http://www.bestradiojobs.com/job/1200?cat=115" rel="nofollow">this job ad for content and copy editors</a>:</p>
<p><i>Ellora&#8217;s Cave, the premier publisher of erotic romance novels, seeks professional copy editors and content/development editors. Pay is per word and checks are issued every other week. Content editor rate is USD $0.0075 cents per word and copy editor pay is $0.00175 per word ($0.0015 per word during training). Book lengths range from 10,000 to 120,000 words. </i></p>
<p>For copy editors, this equals about $100 for a 60,000 word novel. According to the 2010 Writer&#8217;s Market, the lowest acceptable hourly rate for book copy editing is $25/hr. Assuming that you were working 40 hours per week, you would have to get through 10 novel manuscripts per week to make the minimum suggested by Writer&#8217;s Market. Even assuming you are able to get through 3 manuscripts per week, you are still getting a (freelance) rate of about $7.50/hr. Once you figure in your self-employment taxes, you&#8217;re making well below minimum wage. (The lowest per-page rate recommended by WM is $1/page. Assuming 250 words/page, this is still less than half of the lowest going market rate.) </p>
<p>Now, I realize that on the surface, grammar, correct word usage and fact-checking might not be as important to an erotic novel as, say, to an encyclopedia.  But if I might stand on my soapbox for a moment, devaluing good copy editors is insulting to a reader. It suggests that they are not smart enough to be annoyed by typos, consistency errors, and bad spelling.</p>
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		<title>By: April Ash/Marianne Stephens</title>
		<link>http://www.digitalbookworld.com/2010/learning-from-elloras-cave/comment-page-1/#comment-510</link>
		<dc:creator>April Ash/Marianne Stephens</dc:creator>
		<pubDate>Thu, 18 Feb 2010 01:24:22 +0000</pubDate>
		<guid isPermaLink="false">http://digitalbookworld.com/?p=1591#comment-510</guid>
		<description>Ellora&#039;s Cave has two imprints I write for: EC and Cerridwen Press. I couldn&#039;t be prouder of the way they&#039;ve progressed and treat their authors! Their vision for the future is always changing...progressing in the right direction for increased sales and quality work. Digital is the wave of the future...EC just jumped in quicker while &quot;Big NY&quot; houses seem to hesitate. I applaud EC&#039;s gutsy push and smarts to recognize where the future of publishing will lead us.</description>
		<content:encoded><![CDATA[<p>Ellora&#8217;s Cave has two imprints I write for: EC and Cerridwen Press. I couldn&#8217;t be prouder of the way they&#8217;ve progressed and treat their authors! Their vision for the future is always changing&#8230;progressing in the right direction for increased sales and quality work. Digital is the wave of the future&#8230;EC just jumped in quicker while &#8220;Big NY&#8221; houses seem to hesitate. I applaud EC&#8217;s gutsy push and smarts to recognize where the future of publishing will lead us.</p>
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		<title>By: TarotByArwen</title>
		<link>http://www.digitalbookworld.com/2010/learning-from-elloras-cave/comment-page-1/#comment-9101</link>
		<dc:creator>TarotByArwen</dc:creator>
		<pubDate>Wed, 17 Feb 2010 22:07:22 +0000</pubDate>
		<guid isPermaLink="false">http://digitalbookworld.com/?p=1591#comment-9101</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Kudos to my publisher, Ellora&#039;s Cave http://digitalbookworld.com/2010/learning-from-elloras-cave/&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Kudos to my publisher, Ellora&#39;s Cave <a href="http://digitalbookworld.com/2010/learning-from-elloras-cave/" rel="nofollow">http://digitalbookworld.com/2010/learning-from-elloras-cave/</a></span></span></span></p>
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		<title>By: Dominique Raccah</title>
		<link>http://www.digitalbookworld.com/2010/learning-from-elloras-cave/comment-page-1/#comment-490</link>
		<dc:creator>Dominique Raccah</dc:creator>
		<pubDate>Wed, 17 Feb 2010 17:37:20 +0000</pubDate>
		<guid isPermaLink="false">http://digitalbookworld.com/?p=1591#comment-490</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;rt @DigiBookWorld: Ellora&#039;s Cave: $5M+ revenues; 40 employees, half editorial; eBook-first, print windowed. Role model? http://bit.ly/b3ozwu&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">rt @DigiBookWorld: Ellora&#39;s Cave: $5M+ revenues; 40 employees, half editorial; eBook-first, print windowed. Role model? <a href="http://bit.ly/b3ozwu" rel="nofollow">http://bit.ly/b3ozwu</a></span></span></span></p>
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		<title>By: victoriajanssen</title>
		<link>http://www.digitalbookworld.com/2010/learning-from-elloras-cave/comment-page-1/#comment-9131</link>
		<dc:creator>victoriajanssen</dc:creator>
		<pubDate>Wed, 17 Feb 2010 16:10:06 +0000</pubDate>
		<guid isPermaLink="false">http://digitalbookworld.com/?p=1591#comment-9131</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @DigiBookWorld: Ellora&#039;s Cave: $5M+ revenues; 40 employees, half editorial; eBook-first, print windowed. Role model? http://bit.ly/b3ozwu&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @DigiBookWorld: Ellora&#39;s Cave: $5M+ revenues; 40 employees, half editorial; eBook-first, print windowed. Role model? <a href="http://bit.ly/b3ozwu" rel="nofollow">http://bit.ly/b3ozwu</a></span></span></span></p>
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		<title>By: Marian Schembari</title>
		<link>http://www.digitalbookworld.com/2010/learning-from-elloras-cave/comment-page-1/#comment-494</link>
		<dc:creator>Marian Schembari</dc:creator>
		<pubDate>Wed, 17 Feb 2010 15:52:42 +0000</pubDate>
		<guid isPermaLink="false">http://digitalbookworld.com/?p=1591#comment-494</guid>
		<description>I, too, was in total awe during Raelene&#039;s talk. What a wonderful (and totally perfect) example of someone who didn&#039;t follow the rules yet kicked ass anyway. We all need to be taking a page out of her eBook :)</description>
		<content:encoded><![CDATA[<p>I, too, was in total awe during Raelene&#8217;s talk. What a wonderful (and totally perfect) example of someone who didn&#8217;t follow the rules yet kicked ass anyway. We all need to be taking a page out of her eBook <img src='http://www.digitalbookworld.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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