Comments on: How Many Kindles Have Really Been Sold?

By: Los vericuetos de la P de Publishing. Deshaciéndonos del autor por la razones equivocadas — Filosofitis

Thu, 20 Jan 2011 22:23:50 +0000

[...] A dos años vista tenemos ya algunos datos duros que dicen algo, pero no mucho, a saber que habría en el mercado entre 3.5-4.0 millones de e-readers en circulación, de los cuales 2.3-2.7 millones son [...]

By: Dear Author: Digital Books from the Consumer’s POV | Digital Book World

Sat, 26 Jun 2010 09:02:50 +0000

[...] passionate readers — approximately half of Verso’s response and more than five times BISG’s — and nearly 2/3rds left detailed comments that make for interesting reading for publishers, [...]

By: PublishNews

PublishNews — Wed, 03 Mar 2010 16:59:51 +0000

Quantos Kindles foram realmente vendidos até hoje? (English, by DBW) http://bit.ly/9UVgsu

By: Martin Edwards

Martin Edwards — Wed, 03 Mar 2010 10:15:29 +0000

RT @canadiancat: Am about to dive into http://tinyurl.com/y9gfkgx [Howmany Kindles sold?] #elevensestime

By: Michael Mace

Michael Mace — Wed, 03 Mar 2010 01:02:30 +0000

Hi, Barbara.

Well, Apple shoots any supplier who talks. Maybe Amazon and B&N have adopted similar policies.

Regarding the late schedules, almost every new-category product that I’ve ever been involved in has slipped its schedule. There are so many unknowns that it’s almost impossible to predict an accurate schedule. The wise companies build that into their plans, and also avoid promising an exact shipment date until they actually have the product in hand.

By: Barbara

Barbara — Tue, 02 Mar 2010 23:45:38 +0000

Has anyone looked at this from the capacity of their manufacturer
or component suppliers? You would think they might want to brag about
these great new products, but everyone is quiet.

Also the Nook ran late and the iPad is running late–are there supply issues,
manufacturing issues, quality issues, or did everyone just think they could be
be turned around quicker. Again–no one is talking and journalists don’t seem
very curious–tend to take what they are told in this field.

By: Ryan Chapman

Ryan Chapman — Tue, 02 Mar 2010 22:49:52 +0000

How Many Kindles Have Really Been Sold? http://is.gd/9xCiN via @digibookworld

By: Bill Trippe

Bill Trippe — Tue, 02 Mar 2010 22:40:59 +0000

A top-down approach to a question I find less interesting all the time: How Many Kindles Have Really Been Sold? http://bit.ly/9UVgsu

By: Tim Spalding

Tim Spalding — Tue, 02 Mar 2010 22:30:41 +0000

How Many Kindles Have Really Been Sold? http://bit.ly/al2IqN — Good analysis.

By: Jack McKeown

Jack McKeown — Tue, 02 Mar 2010 22:12:40 +0000

Michael:

The methodology is shorthanded in the slide show which is available online @http://www.versoadvertising.com/survey/ (also via links on the DBW and ABA websites), which I assume you have seen.

Essentially, our surveys piggyback on the Verso Digital vertical ad netowrk of 110 million monthly uniques. The sample pools are large, over 6,000 respondents, statistically weighted to mirror the U.S. 18+ population. It yielded a relatively low margin of error at 95% probability threshhold.

The relevant findings for extrapolating e-reader numbers are in the last section of the presentation. One slide in particular polls active book buyers and determines that 2.9% currently own e-reader devices (as of 12/09). That translates into 135 million 18+ book buyers x .029 = 3.9+ million total e-reader owners. The Kiindle numbers are extrapolated from that total number, an admittedly less-than-rigorous method, but all we have given the lack of hard data from Amazon. The e-reader results were based on polling all book-buyers, not just the avids. Your last question might present a worthy one for future surveys, particularly in measuring the dynamic changes in e-reader ownership/demographics over time.