eReaders: The New Mass Market? (Roundtable: 9/2/10)

#DBW RoundtableThe Roundtable is a live, interactive webcast gathering some of the most outspoken industry professionals to debate the hottest publishing issues of the week, as being discussed in traditional media, the blogiverse and on Twitter. From celebrity book deals to eBook rights and pricing to [insert YOUR pet topic here] — if it’s related to books, it’s on the agenda.

Topic: eReaders: The New Mass Market?

This episode of The Roundtable was webcast live at 1pm EDT on Thursday, September 2, 2010.


Laura Dawson, Publishing Industry Consultant
Pablo Defendini, Interactive Producer, Open Road Integrated Media

Special Guest:

Jane Litte, co-founder, Dear Author

Moderated by:

Guy LeCharles Gonzalez, Dir. of Programming & Business Development, Digital Book World


Barnes & Noble Planning Big Push to Increase Nook Sales
Julie Bosman, New York Times

In September, the chain will begin an aggressive promotion of its Nook e-readers by building 1,000-square-foot boutiques in all of its stores, with sample Nooks, demonstration tables, video screens and employees who will give customers advice and operating instructions. By devoting more floor space to promoting the Nook, Barnes & Noble is playing up what it calls a crucial advantage over Amazon in the e-reader war: its 720 bricks-and-mortar stores, where customers can test out the device before they commit to buying it.

Random House, Kobo, and Fairmont Hotels Partner to Loan E-Readers to Guests

Lynn Andriani, Publishers Weekly

Kobo CEO Michael Serbinis said, “Travelers are a great fit for the Kobo offering and a group that is eager to engage in e-reading. We know that travelers do not want to carry heavy books in their luggage, and vacations provide the perfect time to relax and catch up on reading. This partnership allows Kobo to expand our reach and offer our service to an important segment of our customer base.” In addition to the Random House library, Fairmont guests can purchase books from Kobo’s e-bookstore.

CVS to sell $100 Sylvania netbook and $179 e-reader this fall, Tylenol not included
Joanna Stern, engadget

Watch out Kmart, CVS is getting its very own $100 smartbook and $180 e-reader and there’s nothing you can do about it! We’ve gotten a hold of some marketing materials which confirm that this fall your neighborhood drugstore will be stocking a Sylvania  netbook running Windows CE and a color e-reader…. There are a few more details on the 7-inch LookBook e-reader after the break, but it will pack 512MB of storage space, a full keyboard and will have access to Kobo’s e-book store. Seems like some good old cheap tech to us, but we’re willing to bet that more than a few CVS shoppers will be tempted to throw one of these into the basket along with the deodorant and shampoo.

E-Reader Watch: Kindles Head To Staples; Borders Lowers E-Reader Prices
Staci D. Kramer, paidContent

Target won’t be the only bricks-and-mortar retail outlet for Kindles much longer. Amazon (NSDQ: AMZN) is adding the Staples office supplies chain to the mix this fall, making that two options for would-be buyers to try out the device. The deal will put Kindle in Staples—the chain has more than 1,500 U.S. stores—just in time for the 2010 holiday season. Staples’ global presence suggests the possibility for some international expansion but U.S. consumers are the target for now as in-store e-reader competition heats up.

Sony’s latest e-readers: Understanding the trade-offs and global strategy
Larry Dignan, ZDNet

Sony’s new e-readers are a vast improvement over its previous versions. The latest Sony Readers are lighter, show off touch navigation on an E-Ink screen and could be worthy choices in the e-reader wars vs. Amazon and Barnes & Noble. But there are trade-offs in the devices that could pay off—or blow up—for Sony. Understanding the Sony Reader trade-offs requires you to zoom out. From a U.S. perspective Sony’s moves may be confusing. On a global scale, Sony looks quite logical.

Twitter (as RTd by @digibookworld)

RT @babetteross: Are dedicated eReaders now Mass Market when you can buy them at Staples and Target?  I think so…. #dbw.

RT @emilyw00: #DBW Harvard Bus Rvw Press partnered with Kindle for short content b/c they noticed a strong demand from business travelers.

RT @jennybullough: ereaders won’t replace mass market until they drop below $99 and are avail in Walmart & other mass merch @jane_l #dbw

RT @emilyw00: #DBW Cruz is finally targeting the kids’ market with a simple reader, seems like a smart move.

RT @jennybullough: Confusion about formats and DRM and interoperability is a big barrier to mainstream adoption of ereading @jane_l #dbw

RT @MatthewDiener: Most genre mass markets are all but dead after 3 mos; eBooks pricing will drop below $5 after print is stripped. #dbw

RT @emilyw00: #DBW mass market was original find your readers where they live – supermarket. still is, but digital can take that further.

RT @jennybullough: Have ebooks killed the romance mmpb? <- our customers tell us they read MORE b/c of ebooks, mix of print and ebook #dbw

RT @jennybullough: ebooks give backlist a new life — if priced right, can take sales away from used books: @jane_l #dbw


Your email address will not be published. Required fields are marked *