Engaging Readers in the Digital Age: Shiv Singh

“Businesses need to act differently in 2010 or others will displace them. It’s time to reinvent.”

–Shiv Singh

Shiv Singh, Global Social Media Lead for Razorfish and author of Social Media Marketing for Dummies, was the keynote speaker for the inaugural Digital Book World Conference on Tuesday, January 26th in New York City.

At Razorfish, Shiv helps the agency’s clients (including Carnival Cruise Lines, Microsoft, Citibank, Ford Motor Company and Panasonic) incorporate social media and social technologies to support their marketing and business objectives.

In his timely and informative presentation, he offered five ideas to help publishers change their approach to selling books by transitioning from a business-to-business approach to a business-to-consumer approach, and engaging directly with readers via a “Community Manager Driven” model.

[NOTE: DBW Members can listen to the entire presentation here.]

5 Ideas to Help You Think About How to Change

1. Build consumer brands
2. Take consumers from one book to another
3. Bring readers into the book development process
4. Leverage social influencers at every step
5. Use the new forms of measurement

Singh has provided us with an annotated version of his presentation for us to share with our community via Slideshare.

[slideshare id=3015164&doc=keynotepresentationssslidesannotated-100128082728-phpapp01]

Over the two days of the Conference, there were several notable examples of publishers who have already made this transformation, including Chelsea Green, Hay House, Sourcebooks, and Digital Book World’s parent, F+W Media.

What other publishers are community-centric and successfully engaging with their readers?

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• Social Media Reality Check (Roundtable: 10/14/10)
• On Digital Natives, Analog Marketing and Branding
• Marketing, Marketing, Marketing (Roundtable: 9/9/10)
• Your Brand is NOT a Community