Digitize Your Career: Marketing & Editorial Forum

Digitize Your Career - April, 15, 2010The publishing industry is in transition and the skills needed to stay ahead of the curve are rapidly changing. Editorial and Marketing responsibilities are very different than they were five years ago, and understanding how to take advantage of the new opportunities will be critical for career advancement.

Digital Book World’s Digitize Your Career: Marketing & Editorial Forum will address these opportunities and offer practical tactics on how to implement the latest strategies and tools into your existing workflow. From direct engagement with readers on blogs and via social media; search engine optimization and marketing; managing metadata; and tracking analytics – this intensive one-day forum will give your career a digital boost.

DBW Digitize Your Career ForumsDigitize Your Career: Marketing & Editorial Forum
Thursday, April 15th, 9am – 5pm EDT
601 Lexington Avenue, New York, NY


  • Editorial & Marketing 2.0: Thinking Digitally
    • Why is engaging readers important?
    • What can books learn from magazines and comics?
    • How can editors and marketers use Web 2.0 tools to build personal brands?
  • Engage Your Community; Find Your Niche
    • How do you find a relevant community?
    • How do you market to readers “authentically”?
    • What are the differences between fiction and non-fiction?
  • SEO & SEM Strategies: Understanding Metadata
    • What is metadata and who is responsible for it?
    • How does metadata affect SEO/SEM strategy?
    • What are the best practices for creating clean metadata?
  • Where’s the ROI?: Analytics for Success
    • How do you measure “engagement”?
    • Which analytics tools offer the best insights?
    • What analytics CAN’T tell you.
  • Getting Along With Production & IT
    • What obstacles separate editorial & marketing from production & IT?
    • How can editors and marketers eliminate friction?
    • Is it sometimes better to ask forgiveness than to ask permission?
  • Open Discussion Forum

Confirmed Speakers

  • Dan Blank, Director of Content Strategy & Development, Reed Business Information
  • Ryan Chapman, Online Marketing Manager, FSG
  • Laura Dawson, Publishing Industry Consultant, LJNDawson.com
  • Pablo Defendini, Interactive Producer, Open Road Integrated Media
  • Guy LeCharles Gonzalez, Director, Programming & Business Development, Digital Book World
  • Ami Greko, Director, Business Development, Adaptive Blue
  • Joseph Phillip Illidge, Co-partner, Verge Entertainment
  • Colleen Lindsay, Literary Agent, FinePrint Literary Management
  • Kevin MacDonald, Senior Production Editor, Hyperion
  • Kate Rados, Director, Digital Initiatives, Chelsea Green
  • Andy Weissberg, VP, Identifier Services and Corporate Marketing, R.R. Bowker LLC


  • $199 // DBW Members: $125
  • Lunch is included with registration.


Sponsored By

RR BowkerBowker is the world’s leading provider of bibliographic information management solutions designed to help publishers, booksellers, and libraries better serve their customers. The company is focused on developing various tools and products that make books easier for people to discover, evaluate, order, and experience, as well as providing services to publishers that help them better understand and meet the interests of readers worldwide. Bowker is a member of the ProQuest family of companies and is headquartered in New Providence, N.J., with additional operations in England and Australia.

NOTE: This is an in-person event, not a WEBcast. If you have any questions, please contact guy.gonzalez@fwmedia.com.

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