Digital Strategies: Learning from Comics Publishers

TOKYOPOP and Boom! ComicsFrom a fragile network of brick-and-mortar direct market retailers and the often fickle tastes of hardcore, social media-savvy fans, to online piracy and the tantalizing possibilities of the iPad, comic books have been out on the bleeding edge of the digital transition for years.

In this free WEBcast, Digital Strategies: Learning from Comics Publishers, we’ll discuss the current state of the comics publishing industry, innovative approaches to digital comics and windowing, and the pros and cons of having a highly engaged readership.

CONFIRMED SPEAKERS

  • Chip Mosher, Marketing Director, BOOM! Studios
  • John Parker, President and Chief Operating Officer, TOKYOPOP
  • Calvin Reid, Senior News Editor, Publishers Weekly
  • David Steinberger, CEO, comiXology

Moderated by Guy LeCharles Gonzalez, Chief Executive Optimist, Digital Book World (and old-school comics geek!)

Digital Strategies: Learning from Comics Publishers was webcast live on Tuesday, August 10th @ 1pm EDT / 10am PDT. DBW Members can view the on-demand archive.

DBW WEBcastsSPEAKERS

Chip Mosher, Marketing Director, BOOM! Studios

Chip Mosher is Marketing Director of BOOM! Studios, one of the fastest growing comic book companies in North America, and oversees the digital comics initiative for the company. In 1994, Mosher was spotlighted in the infamous Mondo 2000 magazine for rolling out digital comics on the web from a host of high profile creators. While that .com company crashed and burned shortly thereafter, Mosher is happy that 16 years later he can fulfill his dream of getting comic books out to the masses through digital means.

John Parker, President and Chief Operating Officer, TOKYOPOP

John Parker contributes over 20 years of executive experience in the multimedia entertainment industry. Mr. Parker has been the President & C.O.O. of TOKYOPOP since July, 1999. TOKYOPOP obtains the rights to entertainment properties from Asia and localizes those properties and sells them as books, videos, and CD’s. Products are marketed and sold through traditional channels as well as the Internet.

Calvin Reid, Senior News Editor, Publishers Weekly

Calvin Reid is a senior news editor at Publishers Weekly and is the co-editor of PW Comics Week, PW’s weekly email newsletter on comics and graphic novel publishing.

David Steinberger, CEO, comiXology

David Steinberger is the CEO of comiXology, the leading digital comic distributor for iPhone, iPod Touch and iPad. Creator of Comics by comiXology and the Marvel and DC Comics apps, comiXology has positioned itself uniquely in the comic book industry landscape by selling both brick-and-mortar (print) services and digital versions of comics. comiXology’s vision is to help consumers find comics when, where and it what form they want. David has a MBA from NYU | Stern School of Business, a Master in Music Performance from Manhattan School of Music and an Advanced Certificate in Music Performance from Juilliard.

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