DBW Weekly Roundup: 7/30/10
- The real trouble with Amazon, it seems, is that nobody truly believes we were better off without it. This is where the often-made comparison of Amazon with other monoliths such as Wal-Mart falters. Wal-Mart is not known for its catalog of obscurities; the merchandise it sells is all available elsewhere. It put the mom-and-pop drugstores and hardware stores and grocery stores out of business by offering the same items that they sold, just at lower prices. This isn’t the case with Amazon.
- Lutz seeks a mix of written, audio, and video content on LARB’s site, with daily updates. “We want to be the people’s home page,” he quips. And while reviews will include single takes on a title, “if two, or for that matter 10 of our contributing editors want to review a book, we will post all 10,” he says. “We want a curated site, not a user-generated free for all, but we also want a range of opinion. I want the discussion not to be relegated to a “letters to the editor” page, but to have the discussion to be what we offer.” A prospectus anticipates coverage of both new books and classic authors and forgotten works—and vintage reviews for that matter, such as Melville writing on Hawthorne.
- But libraries face firm opposition, according to the report: “Publishers want library models that collect payment for every use”–as is the model in the UK–“lease access instead of sell objects, or have digital rights that enforce methods that worked for print, such as one copy one user.” In the comments, which are not attributed to people by name, frustration with vendors is palpable, with an edge of hostility: “It’s not like we missed the boat. The boat left without us because we don’t rate.” Another comment takes aim at the dominant consumer ereader companies directly: “If COSLA is really trying to figure out where to put the energy, spend it talking to Apple, to Amazon. They are keeping us out of the game on this.”
- In other words, when I download a Kindle file that is protected, I can make and email a dozen copies of that file to my friends or even seed a torrent feed, all without bypassing the DRM. That’s unlawful infringement. But if I bypass DRM so that I can have access, then it’s not a violation of DMCA, so long as a copy isn’t created. Of course, this is only true in the 5th Circuit so I guess to be fully protected right now, I’d have to move to Texas or Louisiana. What the court decision doesn’t say is whether if I have access and want to strip for format shifting purposes whether that is a violation of the DMCA as you are technically creating a copy.
- And above all, the recession sharpened their focus on value. “If consumers learned anything,” she says, “it’s that I can walk out of the store not buying something, and it will be okay.” She says that even prior to the recession, there was clear evidence in consumers’ losing trust in retailers. For marketers, that has important implications about selecting the stores they are sold in, she says — having your brand massively marked down in one channel will affect the way people see you.
- You’re not integrated (“disintegrated!”) – It’s all too common for digital to be completed in silos whether that’s a specialist digital marketer, sitting in IT or a separate digital agency. It’s easier that way to package digital marketing into a convenient chunk. But of course it’s less effective. Everyone agrees that digital media work best when integrated with traditional media and response channels.
Tweet of the Week
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