Comments on: The Five Steps to Beginning a Social Media Strategy http://www.digitalbookworld.com/2009/the-five-steps-to-beginning-a-social-media-strategy/ The publishing community for the 21st Century Fri, 10 Feb 2012 23:07:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Tweets that mention The Five Steps to Beginning a Social Media Strategy | Digital Book World -- Topsy.com http://www.digitalbookworld.com/2009/the-five-steps-to-beginning-a-social-media-strategy/comment-page-1/#comment-339 Tweets that mention The Five Steps to Beginning a Social Media Strategy | Digital Book World -- Topsy.com Fri, 05 Feb 2010 06:42:22 +0000 http://digitalbookworld.wordpress.com/?p=134#comment-339 [...] This post was mentioned on Twitter by Guy L. Gonzalez, Horticulture Mag, David Nussbaum, MattGergeni, Digital Book World and others. Digital Book World said: "The Five Steps to Beginning a Social Media Strategy" @jsmcdougall http://bit.ly/b8xrZc (Before the next PR crisis hits.) [...] [...] This post was mentioned on Twitter by Guy L. Gonzalez, Horticulture Mag, David Nussbaum, MattGergeni, Digital Book World and others. Digital Book World said: "The Five Steps to Beginning a Social Media Strategy" @jsmcdougall http://bit.ly/b8xrZc (Before the next PR crisis hits.) [...]

]]> By: David Nussbaum http://www.digitalbookworld.com/2009/the-five-steps-to-beginning-a-social-media-strategy/comment-page-1/#comment-35201 David Nussbaum Mon, 01 Feb 2010 21:49:21 +0000 http://digitalbookworld.wordpress.com/?p=134#comment-35201 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @DigiBookWorld: "The Five Steps to Beginning a Social Media Strategy" @jsmcdougall http://bit.ly/b8xrZc (Before the next PR crisis hits.)</span></span> RT @DigiBookWorld: "The Five Steps to Beginning a Social Media Strategy" @jsmcdougall http://bit.ly/b8xrZc (Before the next PR crisis hits.)

]]> By: Horticulture Mag http://www.digitalbookworld.com/2009/the-five-steps-to-beginning-a-social-media-strategy/comment-page-1/#comment-9761 Horticulture Mag Mon, 01 Feb 2010 20:50:37 +0000 http://digitalbookworld.wordpress.com/?p=134#comment-9761 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @DigiBookWorld: "The Five Steps to Beginning a Social Media Strategy" @jsmcdougall http://bit.ly/b8xrZc (Before the next PR crisis hits.)</span></span> RT @DigiBookWorld: "The Five Steps to Beginning a Social Media Strategy" @jsmcdougall http://bit.ly/b8xrZc (Before the next PR crisis hits.)

]]> By: Groundswell: What’s the Engagement Strategy? « Digital Book World http://www.digitalbookworld.com/2009/the-five-steps-to-beginning-a-social-media-strategy/comment-page-1/#comment-33 Groundswell: What’s the Engagement Strategy? « Digital Book World Thu, 29 Oct 2009 13:51:59 +0000 http://digitalbookworld.wordpress.com/?p=134#comment-33 [...] we’ll address the five steps to beginning a social media strategy. Register Today! Possibly related posts: (automatically generated)PRSA Health Academy: Groundswell [...] [...] we’ll address the five steps to beginning a social media strategy. Register Today! Possibly related posts: (automatically generated)PRSA Health Academy: Groundswell [...]

]]> By: The Five Steps to Beginning a Social Media Strategy | Jesse S. McDougall http://www.digitalbookworld.com/2009/the-five-steps-to-beginning-a-social-media-strategy/comment-page-1/#comment-32 The Five Steps to Beginning a Social Media Strategy | Jesse S. McDougall Wed, 28 Oct 2009 13:43:18 +0000 http://digitalbookworld.wordpress.com/?p=134#comment-32 [...] Today they’ve posted that article on the conference blog. Below is an excerpt—but I’ll only give you one of the five steps here. For the rest, please read the article—and learn more about the conference—on the Digital Book World web site. [...] [...] Today they’ve posted that article on the conference blog. Below is an excerpt—but I’ll only give you one of the five steps here. For the rest, please read the article—and learn more about the conference—on the Digital Book World web site. [...]

]]> By: uberVU - social comments http://www.digitalbookworld.com/2009/the-five-steps-to-beginning-a-social-media-strategy/comment-page-1/#comment-31 uberVU - social comments Tue, 27 Oct 2009 17:27:52 +0000 http://digitalbookworld.wordpress.com/?p=134#comment-31 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by glecharles: RT @DigiBookWorld: The Five Steps to Beginning a Social Media Strategy: "A strong social media presence takes time..". http://bit.ly/onj93... Social comments and analytics for this post…

This post was mentioned on Twitter by glecharles: RT @DigiBookWorld: The Five Steps to Beginning a Social Media Strategy: “A strong social media presence takes time..”. http://bit.ly/onj93...

]]> By: Twitter Trackbacks for The Five Steps to Beginning a Social Media Strategy « Digital Book World [digitalbookworld.wordpress.com] on Topsy.com http://www.digitalbookworld.com/2009/the-five-steps-to-beginning-a-social-media-strategy/comment-page-1/#comment-30 Twitter Trackbacks for The Five Steps to Beginning a Social Media Strategy « Digital Book World [digitalbookworld.wordpress.com] on Topsy.com Tue, 27 Oct 2009 14:05:16 +0000 http://digitalbookworld.wordpress.com/?p=134#comment-30 [...] The Five Steps to Beginning a Social Media Strategy « Digital Book World digitalbookworld.wordpress.com/2009/10/27/the-five-steps-to-beginning-a-social-media-strategy – view page – cached The rise of social media presents new and powerful opportunities to book publishers. The millions of discussions taking place on social media platforms like Facebook, Twitter, YouTube and across... (Read more)The rise of social media presents new and powerful opportunities to book publishers. The millions of discussions taking place on social media platforms like Facebook, Twitter, YouTube and across the blogosphere all thrive on the new content. Like in the real-world, the most popular discussions online are based on content that is original, edited, and expert—exactly the content that book publishers produce every day. (Read less) — From the page [...] [...] The Five Steps to Beginning a Social Media Strategy « Digital Book World digitalbookworld.wordpress.com/2009/10/27/the-five-steps-to-beginning-a-social-media-strategy – view page – cached The rise of social media presents new and powerful opportunities to book publishers. The millions of discussions taking place on social media platforms like Facebook, Twitter, YouTube and across… (Read more)The rise of social media presents new and powerful opportunities to book publishers. The millions of discussions taking place on social media platforms like Facebook, Twitter, YouTube and across the blogosphere all thrive on the new content. Like in the real-world, the most popular discussions online are based on content that is original, edited, and expert—exactly the content that book publishers produce every day. (Read less) — From the page [...]

]]> By: mdepiere http://www.digitalbookworld.com/2009/the-five-steps-to-beginning-a-social-media-strategy/comment-page-1/#comment-29 mdepiere Tue, 27 Oct 2009 13:51:29 +0000 http://digitalbookworld.wordpress.com/?p=134#comment-29 Very nice post indeed. I would suggest an addition that a lot of people forget when planning: reporting and adaptation. It's one thing to start a campaign, it's a whole other to keep the visitors coming back. My advice would be to implement reporting and see what generates clicks, sharing and discussions. This way you know how to target your audience the next time you do a campaign or even adapt the current campaign to the specific needs of your audience, for that really is what being social is about. Very nice post indeed. I would suggest an addition that a lot of people forget when planning: reporting and adaptation. It’s one thing to start a campaign, it’s a whole other to keep the visitors coming back. My advice would be to implement reporting and see what generates clicks, sharing and discussions. This way you know how to target your audience the next time you do a campaign or even adapt the current campaign to the specific needs of your audience, for that really is what being social is about.

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