Rewriting the Rules of Risk and Reward

Digital Book WorldRoger Cooper and Bob Miller discuss innovative business models for a rapidly evolving digital world.

“I believe that publishers and authors should be equal partners, sharing profits fifty-fifty,” says HarperStudio’s Robert Miller.

That belief represents not only the innovative business model of Miller’s new HarperCollins imprint, but is also one of the many opportunities that will be addressed at Digital Book World, an innovative new conference designed specifically for commercial book publishers and their trading partners, taking place on January 26-27, 2010, in New York City.

Rewriting the rules of risk and reward is the underlying theme of the session Back-Loaded Book Deals: No (and Low) Advance Contracts, Profit-Sharing and Other Innovative Business Models. Roger Cooper of Vanguard (Perseus) and Robert Miller of HarperStudio (HarperCollins) have both rewritten those rules by pioneering new contracts that give incentives to authors to take an active role in book promotion, by placing a cap on advances and offering a larger royalty. In this insightful session, Cooper and Miller will discuss their models on a panel alongside agents who negotiate with them, and sell the idea that a lower advance and a higher share of profits is the best deal for authors and publishers.

Registration is now open for Digital Book World, an innovative new publishing conference that addresses the necessary changes in business processes, marketing strategies and technological resources that are being driven by changes in consumers’ reading and buying habits.

The conference program has been developed by Conference Chair Mike Shatzkin of The Idea Logical Company, in consultation with the editorial leadership at Writer’s Digest including F+W Media President Sara Domville, Publisher/Editorial Director Jane Friedman and Director of Audience Development Guy LeCharles Gonzalez, along with an illustrious Conference Advisory Board of well-recognized thought leaders from across the book supply chain. Digital Book World will offer practical plans for realizing revenues tomorrow, and beyond, for executive management, acquisition editors, sales professionals, marketing managers, and agents.

The conference will take place January 26-27, 2010 at the Sheraton New York Hotel & Towers in New York City.

Learn more about Digital Book World programs and events and register for a discounted early rate at digitalbookworld.com or follow @digibookworld on Twitter or join the Digital Book World group on LinkedIn.

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