by Guy LeCharles Gonzalez
Twitter is a great networking tool, and many publishing professionals have embraced it wholeheartedly, but sometimes the hype around it — not unlike eBooks — gets a little out of hand.
It’s a tool, one of many, and while great for professional networking (in some industries), it hasn’t broken through to the mainstream anywhere near the way Facebook has.
Or even blogs.
Publishers (and authors, and booksellers) who don’t have a strategic, integrated marketing strategy in place for engaging readers are either wasting their time on Twitter, or aren’t fully maximizing the opportunities it presents.
Our next webinar, Marketing in the Digital Age: Batteries Not Included, will touch on several social media tools, including Twitter, and where they fit best within an integrated marketing strategy.
In the meantime, follow us @digibookworld, and check out these two great lists of Twitter Users Shaping the Future of Publishing from Mashable and Book Oven, and join the conversation about the future of publishing.
Just don’t drink the Kool-Aid!